Revenue sprouts: Strong demand from health-conscious consumers supports industry growth

Vegetable growers produce a wide variety of vegetables in fields and specially made polytunnels, which are required to provide the specific growing conditions for some crops. The industry is dominated by mushroom and potato growers. Mushroom growers operate in a highly competitive market, which means they must bring high-quality produce to market at competitive prices. Industry demand has expanded in line with rising disposable income and more health-conscious consumers seeking to improve their diets. Industry revenue is expected to increase at a compound annual rate of 3.7% to reach €466.6 million over the five years through 2018. This includes estimated revenue growth of 5.4% in the current year.Over 80% of mushrooms produced in Ireland are exported to the United more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Rising disposable incomes have supported increasing demand over the past five years
  • The rapid rise of vegan and vegetarian diets has supported demand for the industry
  • Some growers are likely to establish operations in Britain in order to maintain access to an increasingly lucrative market
  • Industry Report - Industry Key Buyers Chapter

    The Vegetable Growing industry exhibits a low level of market share concentration. The industry is mostly made up of small-scale growers focused on production of one type of vegetable. Output from these farms is less than 1% of industry revenue, which keeps market share concentration at a low level. Difficult market conditions, especially for mushroom growers, and the high level of import competition have caused the number of firms in the industry to decline slightly over the five years through 2018.Operators such as Tullow Mushroom Growers and Reilly Mushrooms have increased market share over the period as a result of strong demand in domestic and foreign markets, which prompted investment into new production facilities. Mus...purchase to read more.

    Additional Insights for the Vegetable Growing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Vegetable Growing Industry are

  • Establishment of export markets
  • Economies of scale
  • Having links with suppliers
  • IBISWorld analysts also discuss how external factors such as Gross disposable income of households and Perceived health in the Vegetable Growing industry impact industry performance..

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    What's in this report

    What is the Vegetable Growing in Ireland Industry?

    The industry consists of farmers growing vegetables, melons and root tubers. Industry operators supply produce for both fresh and processing markets.

    Industry Products
  • Mushroom
  • Potatoes
  • Other field vegetables
  • Protected crops
  • Industry Activities
  • Growing leafy or stem vegetables including cabbages, cauliflower, broccoli and lettuce.
  • Growing of cucumbers, tomatoes and melons.
  • Growing root, bulb or tuberous vegetables including potatoes, cassava, carrots, turnips, garlic, onions and leeks.
  • Growing mushrooms, truffles, sugar beets and other vegetables.
  • Growing vegetable seeds.
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Gross disposable income of households
  • Perceived health
  • Fertiliser Prices
  • Level of Annual Rainfall
  • Population

  • Current Performance
    Moving mushroomsProtected produceRooted margins
  • Chart: Revenue Growth

  • Industry Outlook
    Seasoned successConscious consumers
  • Table: Vegetable Growing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Vegetable Growing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Fruit & Vegetable Processing in Ireland
  • Supermarkets in Ireland
  • Fruit & Vegetable Retailers in Ireland

  • Key Selling Industries
  • Agricultural & Forestry Machinery Manufacturing in Ireland
  • Fertiliser & Nitrogen Compound Manufacturing in Ireland
  • Water Collection, Treatment & Supply in Ireland

  • Products & Services
  • Mushroom
  • Potatoes
  • Other field vegetables
  • Protected crops
  • Chart: Vegetable Growing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retailers
  • Vegetable processors
  • Vegetable wholesalers
  • Other
  • Chart: Major Market Segmentation for the Vegetable Growing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Vegetable Growing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Vegetable Growing Industry

  • Industry Globalization
    1St Choice Spares Uk Limited, Anderson News Company, Bayerische Motoren Werke AG, Wrexham Wire Ltd, WSH Investments Ltd, Yahoo! UK Ltd,
  • Table: 1St Choice Spares Uk Limited - financial performance
  • Table: Anderson News Company - financial performance
  • Table: Bayerische Motoren Werke AG - financial performance
  • Table: Wrexham Wire Ltd - financial performance
  • Table: WSH Investments Ltd - financial performance
  • Table: Yahoo! UK Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Vegetable Growing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Vegetable Growing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Mushroom Substrate
  • A substance that mushrooms are grown on, which is produced using straw.
  • Polytunnel
  • A long polythene covered structure that crops are grown.
  • Producer Organisation
  • A collaboration of many growers aimed at improving market conditions.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Vegetable Growing in Ireland market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
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    This report on Vegetable Growing in Ireland:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Vegetable Growing in Ireland market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Vegetable Growing in Ireland, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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