Switching stations: Potential listeners have a greater variety of alternatives to radio

Operators in the Radio Broadcasting industry broadcast and transmit live radio programmes from national, regional, local and community stations via analogue or digital signals, the internet or satellite systems. Market share concentration in the industry is high, with RTE, the only public service broadcaster, Communicorp and Wireless, accounting for 79.6% of the market in 2019. The rest of the commercial radio sector is largely made up of small independent players. Increasing internet access and technological developments have led to a rapid increase in external competition. IBISWorld expects industry revenue to decline at a compound annual rate of 2.4% over the five years through 2019, reaching €111.1 million...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • New listening options have drawn advertising revenue away from radio broadcasters
  • Revenue from advertising deals has become less lucrative over the past decade
  • Audio streaming is likely to be the source of most of the growth in alternative audio
  • Industry Report - Industry Key Buyers Chapter

    The Radio Broadcasting industry has a high level of market share concentration. The three largest radio broadcasters in Ireland, Communicorp, Wireless and RTE, are estimated to account for a combined market share of 79.6% in 2019. The top commercial radio stations have captured market share through a series of acquisitions, high listener numbers and rising advertising revenue.Communicorp captures the largest share of the market at 38.8% in the current year. Revenue for the group's Irish stations has been growing in recent years, despite an overall decline in radio revenue in Ireland. This may be as a result of the company streamlining operations to focus on Irish radio. Com...purchase to read more.

    Additional Insights for the Radio Broadcasting Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Radio Broadcasting Industry are

  • Establishment of brand names
  • Must comply with government regulations
  • Access to rare inputs
  • IBISWorld analysts also discuss how external factors such as Demand from advertising agencies and Total number of registered motor vehicles in the Radio Broadcasting industry impact industry performance..

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    What's in this report

    What is the Radio Broadcasting in Ireland Industry?

    Participants in this industry broadcast and transmit radio programmes to the public, affiliates or subscribers. Broadcasts are transmitted via analogue or digital signals, the internet and cable or satellite systems. However, operators in the industry do not produce, promote or distribute taped recordings of radio programmes. The industry includes the production of content for live broadcast, but not pre-recorded broadcast content.

    Industry Products
  • Analogue broadcasting
  • Digital audio broadcasting
  • Online broadcasting
  • Digital TV broadcasting
  • Industry Activities
  • Transmitting radio programmes
  • Broadcasting internet radio
  • Producing live radio broadcasting
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from advertising agencies
  • Total number of registered motor vehicles
  • Demand from sound recording and music publishing
  • Percentage of households with internet access

  • Current Performance
    Facing the musicLow frequency revenueDigital switchover
  • Chart: Revenue Growth

  • Industry Outlook
    Alternative audioDAB radioRegulatory changes
  • Table: Radio Broadcasting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Radio Broadcasting Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Advertising Agencies in Ireland

  • Key Selling Industries
  • Audio & Video Equipment Retailers in Ireland
  • News Agencies in Ireland
  • Sound Recording & Music Publishing in Ireland

  • Products & Services
  • Analogue broadcasting
  • Digital audio broadcasting
  • Online broadcasting
  • Digital TV broadcasting
  • Chart: Radio Broadcasting Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 55 and over
  • People aged between 45 and 54
  • People aged between 35 and 44
  • People aged between 25 and 34
  • People aged between 15 and 24
  • Chart: Major Market Segmentation for the Radio Broadcasting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Depreciation
  • Marketing
  • Rent
  • Utilities
  • Other Costs
  • Chart: Cost Structure Benchmarking – Sector vs Radio Broadcasting

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Radio Broadcasting Industry

  • Industry Globalization
    Communicorp Group Ltd, Wireless Radio (ROI) Ltd, Raidio Teilifis Eireann,
  • Table: Communicorp Group Ltd - financial performance
  • Table: Wireless Radio (ROI) Ltd - financial performance
  • Table: Raidio Teilifis Eireann - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Radio Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Radio Broadcasting Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Marketing (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Analogue Broadcasting
  • Analogue broadcasting is the traditional platform for radio broadcasting, where AM or FM frequencies are transmitted as a continuous signal from the broadcasters' transmitter to the receiving device.
  • Digital Broadcasting
  • Digital broadcasting uses satellites to transmit a digital signal. Unlike analogue broadcasts, which can get interference, digital signals are sharper and of higher quality.
  • Semi-State Company
  • Semi State Agencies are state owned enterprises, that are technically commercially run, which are beneficially owned by the Irish Government.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Radio Broadcasting in Ireland market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Radio Broadcasting in Ireland:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Radio Broadcasting in Ireland market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Radio Broadcasting in Ireland, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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