Hopping for joy: Growth in the microbrewery and craft beer markets has supported revenue

Beer is the most popular drink in Ireland, achieving a market share of 44.8% of the alcoholic drinks market in 2017. Most ingredients used by the industry are sourced from the Irish agricultural sector, therefore the beer production industry plays a key role in supporting the Irish economy. Industry revenue is anticipated to rise at a compound annual rate of 0.8% over the five years through 2018, reaching €1.9 billion. Revenue has been fairly volatile, falling sharply at the beginning of the five-year period, with healthy growth towards the end of the period. A contraction of 8.4% in 2014 is expected to have been caused by a fall in international demand, which severely affected larger manufacturers...read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • The rise of microbreweries has led to a proliferation in enterprise numbers
  • Rising disposable income has supported an increase in revenue over the past five years
  • A potential hard border between the Republic of Ireland and the United Kingdom could adversely affect revenue
  • Industry Report - Industry Key Buyers Chapter

    The beer production industry has a low level of market share concentration, with the four largest operators – Heineken Ireland Limited, Diageo plc, C&C Group and Molson Coors - accounting for 20.3% of the market in 2018.Over the past five-year period, the industry has become increasingly fragmented, with a sharp increase in new entrants that each produce low volumes of beer. These are known as microbreweries, producing less than 200 hectolitres a year. However, the average number of workers employed at each firm is expected to have risen over the period, due to the labour intensity of producing craft beer. The...purchase to read more.

    Additional Insights for the Beer Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Beer Production Industry are

  • Access to high quality inputs
  • Aggressive marketing/franchising - given the high level of competition
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Alcohol consumption per capita and Modified real disposable income per capita in the Beer Production industry impact industry performance..

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    What's in this report

    What is the Beer Production in Ireland Industry?

    This industry is concerned with the production of beer for the consumer market. The main ingredients used by operators are barley, malt, sugar and yeast. These are bought and brewed to produce a variety of beers such as lager, ale and stout. Products are then sold on to wholesalers and both on-trade and off-trade buyers.

    Industry Products
  • Lager
  • Stout and Porter
  • Ale
  • Craft
  • Industry Activities
  • Brewing lager
  • Brewing stout
  • Brewing ale
  • Bottling, labelling, capping beer and packaging products
  • Distributing beer products tors
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Alcohol consumption per capita
  • Modified real disposable income per capita
  • Retail sales index: bars
  • Exchange rate - euros per US dollar
  • Perceived health

  • Current Performance
    A bitter startBrewing growthCrafty new entrantsProfit flows south
  • Chart: Revenue Growth

  • Industry Outlook
    Lager opportunities aheadContingency plansHopping borders
  • Table: Beer Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Beer Production Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Supermarkets in Ireland
  • Pubs and Nightclubs in Ireland
  • Food, Beverage & Tobacco Wholesaling in Ireland

  • Key Selling Industries
  • Vegetable Growing in Ireland

  • Products & Services
  • Lager
  • Stout and Porter
  • Ale
  • Craft
  • Chart: Beer Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • On-trade
  • Off-trade
  • Exports
  • Chart: Major Market Segmentation for the Beer Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Excise duty
  • Purchases
  • Wages
  • Distribution and storage
  • Depreciation
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Beer Production

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Beer Production Industry

  • Industry Globalization
    Heineken Ireland Ltd,
  • Table: Heineken Ireland Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Beer Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Beer Production Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • The Alcoholic Beverage Federation of Ireland
  • Bord Bia
  • The Irish Food Board
  • Off-Trade
  • Supermarkets, groceries and independent retailers
  • On-Trade
  • Bars, hotels, restaurants and pubs
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Beer Production in Ireland market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Beer Production in Ireland:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Beer Production in Ireland market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Beer Production in Ireland, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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