On the app: Greater internet access through smartphones has been vital to industry growth

Operators in the E-Commerce industry in Ireland sell a variety of products through online platforms. Over the past decade, the industry has undergone considerable changes. Accelerated by increasing access to the internet, industry revenue is expected to rise at a compound annual rate of 9.1% over the five years through 2019 to reach €2.2 billion. Revenue is expected to rise by 12.9% in 2019 as the trend towards online shopping continues. The industry's strong growth has been supported by increasing internet traffic and the increasing number of fixed broadband and mobile connections. As a result of this steady growth, the average profit margin has also expanded...read more.

Industry Statistics & Market Size
Revenue
€2.2bn
Annual Growth 14-19
9.1%
Forecast Growth 19-24
Profit
Employment
18,772
Businesses
9,383
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • The increasing usage of smartphones has meant that consumers can easily shop online
  • Advances in search engine technology have made advertising more efficient
  • Increasing smartphone and tablet ownership is expected to encourage impulse shopping
  • Industry Report - Starting a New Business Chapter

    The E-Commerce industry in Ireland has low barriers to entry. The number of enterprises has increased at a compound annual rate of 14.6% over the five years through 2019. Strong growth in the number of new operators over the past five years is indicative of the industry's low barriers to entry. The costs involved with establishing online retail operations are far lower than for establishing bricks-and-mortar stores, which supports the entry of smaller players. Depending on the type of products being sold, large marketing budgets are not immediately required if the retailer only sells its products to a small niche group. Online advertising systems such as Facebook, Instagram, and Google AdWords offer affordable ways to market to particular online audiences. Fur...purchase to read more.

    Additional Insights for the E-Commerce Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the E-Commerce Industry are

  • Having a cost effective distribution system
  • Ability to quickly adopt new technology
  • Economies of scale
  • IBISWorld analysts also discuss how external factors such as Modified real disposable income per capita and Percentage of households with internet access in the E-Commerce industry impact industry performance..

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    What's in this report

    What is the E-Commerce in Ireland Industry?

    Operators in the industry retail a variety of products via the internet, mail order, TV and phone. Online auction sites are included in the industry, but transactions involving motor vehicles and motor vehicle parts are not covered. The industry excludes retailers that have a high-street presence but also sell products through the internet and other channels.

    Industry Products
  • Clothing, apparel, and footwear
  • Consumer electronics
  • Groceries
  • Industry Activities
  • Selling goods online
  • Selling goods via mail order
  • Selling goods via phone and TV
  • Selling goods via online auctions
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Modified real disposable income per capita
  • Percentage of households with internet access
  • World price of crude oil
  • Demand from department stores

  • Current Performance
    Internet innovationsPayment changesAdvancing advertising
  • Chart: Revenue Growth

  • Industry Outlook
    Technological pushValue-added growth
  • Table: E-Commerce Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - E-Commerce Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers in Ireland

  • Key Selling Industries
  • Clothing & Footwear Wholesaling in Ireland
  • Postal & Courier Activities in Ireland
  • Sound Recording & Music Publishing in Ireland

  • Products & Services
  • Clothing, apparel, and footwear
  • Consumer electronics
  • Other
  • Groceries
  • Chart: E-Commerce Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged between 18 and 34
  • People aged between 35 and 44
  • People aged between 45 and 64
  • People aged 65 and over
  • People aged under 18
  • Chart: Major Market Segmentation for the E-Commerce Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs E-Commerce

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the E-Commerce Industry

  • Industry Globalization
    Amazon CS Ireland Ltd,
  • Table: Amazon CS Ireland Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the E-Commerce Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the E-Commerce Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Brick And Mortar
  • Stores that have a physical presence and location, as opposed to online retailers.
  • Broadband
  • An alternative to a dial-up internet connection that grants users access to higher rates of data and greater bandwidth.
  • Cookies
  • Cookies provide a way for the website to recognise customers and keep track of their preferences.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s E-Commerce in Ireland market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on E-Commerce in Ireland:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The E-Commerce in Ireland market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on E-Commerce in Ireland, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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