Pitching camp: Continued economic uncertainty is likely to boost the popularity of staycations

Operators in the Caravan and Camping Sites industry provide short-term accommodation for guests in campsites, caravan sites and static caravan parks. Despite a volatile start to the period, revenue has surged in recent years. Improving economic conditions at the start of the period led to a greater number of consumers favouring international travel, subduing demand for caravan and camping sites. However, since the EU referendum in June 2016, the value of the pound has fallen, making the United Kingdom a more affordable destination for both international and domestic holiday-makers. The shift towards staycations has caused industry revenue to flourish since 2016-17, when revenue was boosted by 12.2%, and this trend is expected to continue in the current year...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • The fall in the value of the pound has supported demand for holidays in Britain and staycations
  • An industry overhaul over the decade has led to improved facilities and accommodation on sites
  • Fragile confidence is likely to continue encouraging UK consumers to take domestic holidays
  • Industry Report - Industry Locations Chapter

    Campsites, recreational vehicle parks and caravan parks tend to be located in rural areas, close to the sea, lakes and other scenic areas. Industry establishments are heavily concentrated in coastal areas.The South WestThe South West accounts for the largest number of establishments, at 18.4%. Cornwall, Devon and Dorset are popular for holidaymakers seeking warmer weather and beaches. Ideal surfing conditions also make the region a hotspot.WalesApproximately 16.5% of establishments are located in Wales, which accounts for the second largest share of establishments, with most sites being located on the coastline. Sites in the vicinity of the Pembrokeshire Coast National Park and Snowdonia are particularly popular. The...purchase to read more.

    Additional Insights for the Caravan & Camping Sites Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Caravan & Camping Sites Industry are

  • Access to multiskilled and flexible workforce
  • Being part of a group buying, promotion and marketing scheme
  • Carrying out all necessary maintenance to keep facilities in good condition
  • IBISWorld analysts also discuss how external factors such as Total domestic tourism and Real household disposable income in the Caravan & Camping Sites industry impact industry performance..

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    What's in this report

    What is the Caravan & Camping Sites Industry?

    Operators in this industry provide short-term accommodation for guests in campsites, caravan sites and static caravan parks. The industry does not include the provision of accommodation in holiday centres and villages.

    Industry Products
  • Camping sites
  • Touring caravan parks
  • Static caravan parks
  • Industry Activities
  • Operating campsites
  • Operating caravan sites
  • Operating static caravan parks
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Total domestic tourism
  • Real household disposable income
  • Consumer confidence index
  • Average maximum temperature
  • Fuel prices

  • Current Performance
  • Staying local
  • Home comforts
  • Pitching up
  • Chart: Revenue Growth

  • Industry Outlook
  • Breaking camp
  • Glamping
  • Profit performance
  • Table: Caravan & Camping Sites Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Caravan & Camping Sites Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Accounting & Auditing
  • Bricklaying & Other Specialised Construction Services
  • Computer & Peripheral Equipment Wholesaling
  • Temporary-Employment Placement Agencies

  • Products & Services
  • Static caravan parks
  • Touring caravan parks
  • Camping sites
  • Chart: Caravan & Camping Sites Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 65 and over
  • People aged between 55 and 64
  • People aged between 45 and 54
  • People aged between 35 and 44
  • People aged between 25 and 34
  • People aged between 16 and 24
  • Chart: Major Market Segmentation for the Caravan & Camping Sites Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Caravan & Camping Sites

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Caravan & Camping Sites Industry

  • Industry Globalization
    Haven Leisure Limited,
  • Table: Haven Leisure Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Caravan & Camping Sites Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Caravan & Camping Sites Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Glamorous camping. A luxurious version of camping where individuals can camp while still enjoying some household luxuries.
  • Static Caravan
  • A fixed caravan used for longer term accommodation. They are usually larger than touring caravans.
  • Staycation
  • A holiday spent domestically rather than abroad.
  • Touring Caravan
  • A caravan that can be towed by a car or truck.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Caravan & Camping Sites market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Caravan & Camping Sites:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Caravan & Camping Sites market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Caravan & Camping Sites, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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