Feeling full: Establishment growth is set to slow as operators focus more on their online operations

The Pizza Delivery and Takeaway industry has performed well over the past five years, primarily due to increased consumer preference for convenience and affordability. Industry operators have adapted to changing consumer tastes and higher consumer expenditure by introducing premium products, including gourmet pizzas that use high quality ingredients, which are more expensive. Trends towards healthier eating and rapid growth in demand for meat-free and gluten-free pizzas have also contributed to greater menu variation offered by operators. The industry is expected to expand at a compound annual rate of 3% over the five years through 2019-20...read more.

Industry Statistics & Market Size
Revenue
£3bn
Annual Growth 15-20
3.0%
Forecast Growth 20-25
Profit
Employment
48,300
Businesses
3,076

Industry Threats & Opportunities

  • Demand has risen and new delivery platforms have supported an increase in industry revenue
  • Many smaller businesses find that commission fees from online platforms weigh on margins
  • Some operators are expected to target health conscious consumers with gourmet pizza offerings
  • Industry Report - Industry SWOT Analysis Chapter

    The industry is in the growth stage of its life cycle. Over the 10 years through 2024-25, industry value added, which measures the industry's contribution to the economy, is expected to increase at a compound annual rate of 3.5%, while GDP is forecast to grow at a compound annual rate of 1.5% over the same period. This is a characteristic of a growing industry, although the industry is moving closer to the mature stage of its life cycle. The industry has benefited from improving economic conditions over the period as cash-rich and time-poor consumers increasingly favour the convenience of takeaway meals.New products are being introduced to the market as operators adjust to changing consumer tastes. The...purchase to read more.

    Additional Insights for the Pizza Delivery & Takeaway Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Pizza Delivery & Takeaway Industry are

  • Effective cost control
  • Access to multiskilled and flexible workforce
  • Ability to attract local support/patronage
  • IBISWorld analysts also discuss how external factors such as Real household disposable income and Average weekly hours of work in the Pizza Delivery & Takeaway industry impact industry performance..

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    What's in this report

    What is the Pizza Delivery & Takeaway Industry?

    Businesses in this industry operate pizza restaurants where food is generally taken away or delivered. The industry includes owner-operated and franchised outlets. The industry does not include predominantly sit-down restaurants.

    Industry Products
  • Gourmet and speciality pizzas
  • Sides and drinks
  • Traditional pizzas
  • Industry Activities
  • Pizza delivery
  • Pizza takeaway services
  • Pizza-related product retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household disposable income
  • Average weekly hours of work
  • Demand from takeaway and fast-food restaurants
  • Demand from full-service restaurants
  • Health consciousness
  • Household savings ratio

  • Current Performance
  • Cheap and convenient
  • Online eateries
  • Rolling it out
  • Healthy margins
  • Chart: Revenue Growth

  • Industry Outlook
  • Increased competition
  • Leaner times
  • Low confidence
  • Table: Pizza Delivery & Takeaway Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Pizza Delivery & Takeaway Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Fruit & Vegetable Wholesaling
  • Meat Processing
  • Poultry Meat Processing
  • Seafood Processing

  • Products & Services
  • Traditional pizzas
  • Gourmet and speciality pizzas
  • Sides and drinks
  • Other
  • Chart: Pizza Delivery & Takeaway Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged between 25 and 34
  • People aged between 15 and 24
  • People aged between 35 and 44
  • People aged between 45 and 54
  • People aged between 55 and 64
  • People aged 65 and over
  • Chart: Major Market Segmentation for the Pizza Delivery & Takeaway Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesPurchase costs make up the largest share of industry revenue, estimated to account for 41.3% of industry revenue in 2019-20. Operators typically purchase fresh produce to make pizzas and usually buy finished products such as ice cream, water and drinks from wholesalers. Stocks of all types of food must be closely monitored and managed when planning menus. Purchases expenses have increased over the past five years due to inflation in food and commodity prices. Additionally, a shift towards premium products from changing consumer tastes has also contributed to the industry’s rising purchase costs. Since many of the food ingredients are sourced from other countries, the weakening of the pound since the EU referendum has inflated the cost of purchases further. WagesRentDepreciationUtilitiesUtilities are estimated to absorb 2.9% of industry revenue in 2019-20. These costs include the cost of gas, electricity and water. The cost of water and electricity has been increasing over the past five years due to higher prices. MarketingOther
  • Chart: Cost Structure Benchmarking – Sector vs Pizza Delivery & Takeaway

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Pizza Delivery & Takeaway Industry

  • Industry Globalization
    Domino's Pizza Group plc, Pizza Hut, Papa John's (GB) Limited,
  • Table: Domino's Pizza Group plc - financial performance
  • Table: Pizza Hut - financial performance
  • Table: Papa John's (GB) Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Pizza Delivery & Takeaway Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Pizza Delivery & Takeaway Industry
    Includes:
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Marketing (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Franchisee
  • A business that pays a company a fee in order to use that firm's trademarks and business system and sell its products or services.
  • Franchisor
  • A company that allows an individual to run an establishment of its business. The company owns the products and trademarks.
  • Online Directory
  • A web search tool that lists information in categories or groupings for the user's convenience.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Pizza Delivery & Takeaway market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Pizza Delivery & Takeaway:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Pizza Delivery & Takeaway market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Pizza Delivery & Takeaway, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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