Sprouting demand: The weak pound is likely to support exports and boost industry revenue

The United Kingdom is one of the largest markets for flowers and plants in Europe. Flowers such as roses, tulips and lilies are popular at events and occasions like weddings and Valentine's Day. An estimated 49% of industry demand is satisfied by imports, with the Netherlands accounting for the vast majority of this. However, this high level of import penetration, which has created a challenging operating climate, is expected to fall slightly in the current year due to the weak pound. A rising appetite for locally sourced flowers and plants has also benefited industry operators and supported revenue.Improving economic conditions have supported industry performance for much of the past five-year period...read more.

Industry Statistics & Market Size
Revenue
£1.2bn
Annual Growth 13-18
-0.1%
Forecast Growth 18-23
Profit
Employment
12,161
Businesses
608
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Unfavourable weather limited production and weighed on revenue over 2014-15 and 2015-16
  • Environmental concerns have supported demandfor domestically grown plants and flowers
  • Restrictions on the free movement of EU labour would be expected to raise industry wage costs
  • Industry Report - Industry Key Buyers Chapter

    The industry has a very low level of market concentration, as the largest four operators are estimated to account for just 4.4% of revenue. The industry is highly fragmented and heavily characterised by small, family run firms. As a result of large number of enterprises and the relatively small size of industry operators, firms generally operate on a local scale to reduce costs. Local firms can be as small as a single grower selling a small variety of flowers to a single florist. Some small growers are more specialised, reaping financial benefits from supplying a high-quality type or range of plants. It is typically larger firms that engage in international trade as this requires a large output...purchase to read more.

    Additional Insights for the Flower & Plant Growing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Flower & Plant Growing Industry are

  • Prompt delivery to market
  • Access to the latest available and most efficient technology and techniques
  • Automation - reduces costs, particularly those associated with labour
  • IBISWorld analysts also discuss how external factors such as Demand from flower and plant wholesaling and Real effective exchange rate in the Flower & Plant Growing industry impact industry performance..

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    What's in this report

    What is the Flower & Plant Growing Industry?

    This industry involves businesses that grow and propagate plants and bulbs. Industry players supply retail and wholesale businesses, landscapers, councils and other horticulture businesses, such as fruit and vegetable growers. The industry also includes the growing of turf, flowers and foliage for cutting and displaying, and seed collection.

    Industry Products
  • Hardy nursery stock
  • Protected ornamentals
  • Bulbs and outdoor flowers
  • Industry Activities
  • Growing plants for planting and ornamental uses
  • Growing plants for bulbs, tubers and roots
  • Growing plants for cuttings and slips
  • Growing plants for mushroom spawn
  • Growing mangolds, fodder roots, clover, alfalfa, sainfoin, fodder maize and other grasses
  • Growing beet seeds (excluding sugar beet seeds) and seeds for forage plants
  • Floriculture
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from flower and plant wholesaling
  • Real effective exchange rate
  • Real household disposable income
  • Demand from supermarkets
  • Demand from garden centres and pet shops
  • Level of annual rainfall

  • Current Performance
  • Variegated performance
  • Seasonal demand
  • Local growth
  • Pruning prices
  • Cutting back imports
  • Chart: Revenue Growth

  • Industry Outlook
  • Home grown
  • Price pressure
  • International concerns
  • Growth opportunities
  • Table: Flower & Plant Growing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Flower & Plant Growing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Flower & Plant Growing
  • Flower & Plant Wholesaling
  • Supermarkets
  • Department Stores
  • Garden Centres & Pet Shops

  • Key Selling Industries
  • Agricultural & Forestry Machinery Manufacturing
  • Agricultural Machinery & Equipment Wholesaling
  • Chemical Product Wholesaling
  • Fertiliser & Nitrogen Compound Manufacturing
  • Flower & Plant Growing
  • Pesticide & Other Agrochemical Manufacturing

  • Products & Services
  • Hardy nursery stock
  • Protected ornamentals
  • Bulbs and outdoor flowers
  • Chart: Flower & Plant Growing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Wholesalers
  • Retailers
  • Flower and plant growers
  • Chart: Major Market Segmentation for the Flower & Plant Growing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent
  • Utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Flower & Plant Growing

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Flower & Plant Growing Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Flower & Plant Growing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Flower & Plant Growing Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Genetically Modified
  • Plants that have had their genome modified through genetic-engineering techniques involving the transfer of genetic material from one organism to another.
  • Micropropagation
  • A propagation method that involves implanting cells in tissue culture. It can be used to produce disease-free plants.
  • Organic Produce
  • Vegetables, fruit, meat, eggs, plants and flowers that are grown without the use of artificial chemicals, pesticides, fertilisers or genetically modified organisms.
  • What Our Customers Say

    Why buy this report?

    The Flower & Plant Growing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Flower & Plant Growing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Flower & Plant Growing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Flower & Plant Growing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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