An apple a day: Rising health consciousness has supported the industry's revenue growth

The Fruit Growing industry consists of over 6,500 establishments and produces over 750,000 tonnes of fruit per year. Defra estimates that domestic production contributed approximately 17% of the total UK supply of fruit in 2016, down slightly from 18% in 2015. Increases in supply capabilities of domestic growers are limited to certain fruits because the climate is unsuitable for tropical fruits like bananas and oranges. Soft fruits such as strawberries and raspberries are amongst the most commonly grown in the industry. Pears, plums, cherries and apples, including those used for eating, cooking and cider production, are also widely grown.Industry growth is primarily driven by changes in consumer demand and food more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Consumers are more health conscious and demand from cider producers is increasing
  • Increased innovation in the industry has supported profit margins over the past five years
  • Concerns over the supply of seasonal labour may disrupt future planning
  • Industry Report - Starting a New Business Chapter

    The barriers to entering the industry are low due to the relatively low level of inputs required to begin operations. Fruit growing inputs are simple and readily available. Additionally, British farmers benefit from CAP subsidies which help most farmers sustain their business and remain profitable. The subsidies lower the barriers to entry for potential fruit growers.Due to the industry’s low level of market share concentration, it is relatively easy for operators to enter the industry. However, as the industry is composed of a large number of small establishments, the level of competition is high. New entrants to the industry often sell specific niche products to distinguish themselves from other operators...purchase to read more.

    Additional Insights for the Fruit Growing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Fruit Growing Industry are

  • Establishment of export markets
  • Ability to effectively communicate and negotiate
  • Production of premium goods/services
  • IBISWorld analysts also discuss how external factors such as Level of annual rainfall and Demand from fruit and vegetable processing in the Fruit Growing industry impact industry performance..

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    What's in this report

    What is the Fruit Growing Industry?

    This industry comprises firms involved in growing a wide range of fruit, generally outdoors in orchards or polytunnels. A significant amount of soft fruits are grown in the United Kingdom.

    Industry Products
  • Strawberries
  • Raspberries
  • Apples
  • Blackberries
  • Pears
  • Plums
  • Blackcurrants
  • Other fruits
  • Industry Activities
  • Stone fruit growing
  • Pome fruit growing
  • Grape growing
  • Citrus fruit growing
  • Soft fruit growing
  • Oleaginous fruit growing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Level of annual rainfall
  • Demand from fruit and vegetable processing
  • Demand from fruit and vegetable wholesaling
  • Fruit and vegetable prices
  • Health consciousness

  • Current Performance
  • Increasing demand
  • Weathering volatility
  • Soft fruits
  • Selling struggles
  • Profit and imports
  • Chart: Revenue Growth

  • Industry Outlook
  • Funding and tariffs
  • Slim pickings
  • Fresh demand
  • Profit growth
  • Table: Fruit Growing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Fruit Growing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Juice Production
  • Fruit & Vegetable Processing
  • Fruit & Vegetable Wholesaling
  • Supermarkets
  • Fruit & Vegetable Retailers

  • Key Selling Industries
  • Fertiliser & Nitrogen Compound Manufacturing
  • Pesticide & Other Agrochemical Manufacturing
  • Water Collection, Treatment & Supply

  • Products & Services
  • Strawberries
  • Apples
  • Raspberries
  • Other fruits
  • Blackcurrants
  • Blackberries
  • Pears
  • Plums
  • Chart: Fruit Growing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Marketing agents
  • Wholesalers
  • Supermarkets
  • Fruit processors
  • Box schemes, farmers' markets and farm shops
  • Chart: Major Market Segmentation for the Fruit Growing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesRentUtilitiesDepreciationOther expenses
  • Chart: Cost Structure Benchmarking – Sector vs Fruit Growing

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Fruit Growing Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Fruit Growing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Fruit Growing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Marketing Intermediaries/Agents
  • Agents facilitating business between fruit growers and buyers.
  • Polytunnels
  • Temporary plastic tunnel structures designed to protect fruit and vegetables from the elements.
  • Producer Organisation (Po)
  • A group through which growers market produce, build strong supply chain relationships and realise economies of scale by pooling resources and skills.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Fruit Growing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Fruit Growing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Fruit Growing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Fruit Growing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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