The cracks appear: The industry has faced strong pricing pressure, scrambling margins

The Poultry raising industry includes the breeding, hatching and rearing of fowl including, but not limited to, chickens, turkeys, ducks, geese and guinea fowl. This includes both broilers and egg laying birds. Egg production is also covered by the industry. The industry’s key markets include food producers, food service operators and retailers, with supermarkets being the most prominent retail market by some distance. Over the five years through 2018-19 industry revenue is estimated to grow at a compound annual rate of 1.1%, including growth of 0.8% in the current year, to reach £4.1 more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Demand has shifted towards free-range products over the past five-year period
  • Eggs produced from free-range sources recently outsold eggs from other sources for the first time
  • The industry could come under international threat, should the UK market be opened up to foreign competitors
  • Industry Report - Industry SWOT Analysis Chapter

    The Poultry Raising industry is in the mature stage of its life cycle. Over the 10 years through 2023-24 industry value added which measures the industry’s contribution to the UK economy, is expected to increase at a compound annual rate of 0.8%. UK GDP is expected to grow at a compound annual rate of 1.7% over the same period, which indicates the industry is mature.Demand for industry products, particularly chicken, has been increasing over the past five years. Consumers are seeking healthier diets, and have been increasingly trading red meats for poultry. Additionally, duck and other specialist poultry segments are growing strongly. Ris...purchase to read more.

    Additional Insights for the Poultry Raising Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Poultry Raising Industry are

  • Superior financial management and debt management
  • Guaranteed supply of key inputs
  • Economies of scale
  • IBISWorld analysts also discuss how external factors such as Demand from poultry meat processing and Demand from supermarkets in the Poultry Raising industry impact industry performance..

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    What's in this report

    What is the Poultry Raising Industry?

    This industry includes firms that operate hatcheries for poultry, including chickens, turkeys, ducks, geese and guinea fowl. This includes both broilers and egg-laying birds. Egg production is also covered, but the production of feathers or down is not.

    Industry Products
  • Chickens
  • Eggs
  • Turkeys
  • Ducks and other birds
  • Industry Activities
  • Raising and breeding chickens
  • Raising and breeding turkeys
  • Raising and breeding ducks
  • Raising and breeding geese
  • Producing eggs from poultry
  • Operating poultry hatcheries
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from poultry meat processing
  • Demand from supermarkets
  • Animal feed prices
  • Domestic price of beef
  • Domestic price of chicken

  • Current Performance
  • Consumer taste
  • Fowl play
  • Shelling out old ways
  • Labour concerns
  • Ruffled feathers
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue growth
  • Egg-citing developments
  • Genetics
  • Table: Poultry Raising Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Poultry Raising Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Poultry Meat Processing
  • Dairy Product, Egg & Edible Oil Wholesaling
  • Supermarkets

  • Key Selling Industries
  • Agricultural Machinery & Equipment Wholesaling
  • Animal Feed Production

  • Products & Services
  • Chickens
  • Eggs
  • Turkeys
  • Ducks and other birds
  • Chart: Poultry Raising Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retailers
  • Food producers
  • Food service operators
  • Chart: Major Market Segmentation for the Poultry Raising Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesDepreciationRentOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Poultry Raising

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Poultry Raising Industry

  • Industry Globalization
    P D Hook (Group) Ltd, 2 Sisters Food Group Ltd,
  • Table: P D Hook (Group) Ltd - financial performance
  • Table: 2 Sisters Food Group Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Poultry Raising Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Poultry Raising Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Poultry grown to be sold for their meat.
  • Free-Range
  • Describes chickens that have access to outdoor space during the day, and the eggs they produce. In the European Union, each hen must have at least four-square meters of space.
  • Housing Order
  • Government instructions to keep poultry housed in order to stop disease spreading.
  • Poussin
  • A butcher's term for young chicken, usually slaughtered before 28 days of age.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Poultry Raising market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Poultry Raising:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Poultry Raising market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Poultry Raising, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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