Spring chicken: Increased demand from health-conscious consumers supports growth

The Poultry Raising industry has grown over the past five years, largely due to increased demand for chicken meat and eggs, particularly free-range eggs. Increased health consciousness and negative press associated with beef and beef products have boosted demand for poultry and poultry products. Additionally, demand for duck and other specialist poultry has also contributed to industry revenue growth, as consumer interest in high-quality, locally sourced produce has improved. Over the five years through 2017-18, industry revenue is expected to grow at a compound annual rate of 1.2% to just over £4 billion.In the current year, industry revenue is forecast to increase by 0.8% thanks to increased demand for chickens, which has prompted poultry farmers to increase production...read more.

Industry Statistics & Market Size
Revenue
£4bn
Annual Growth 13-18
1.2%
Forecast Growth 18-23
Profit
Employment
80,208
Businesses
17,711

Industry Threats & Opportunities

  • Demand for high-quality and locally sourced poultry supports industry revenue growth
  • Increased health consciousness has supported demand for eggs over the past five years
  • The growing popularity of foreign cuisines is anticipated to support demand for duck
  • Industry Report - Industry Analysis Chapter

    Over the past five years, the Poultry Raising industry has grown despite difficult operating conditions. This growth can be attributed to rising consumer preference for chicken and duck, which has boosted demand from retailers.The industry benefits from a healthy image compared with other meat products. Increased health consciousness has led to increased consumption of eggs and chicken breasts as a source of protein. The value of eggs has increased slightly over the past five years, with customers concerned over animal welfare and negative publicity surrounding battery farming methods, which has increased demand for free-range eggs. This rise in value has supported industry growth in the face of fierce downstream price competition. Add...purchase to read more.

    Additional Insights for the Poultry Raising Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Poultry Raising Industry are

  • Superior financial management and debt management
  • Guaranteed supply of key inputs
  • Economies of scale
  • IBISWorld analysts also discuss how external factors such as Demand from poultry meat processing and Demand from supermarkets in the Poultry Raising industry impact industry performance..

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    What's in this report

    What is the Poultry Raising Industry?

    This industry includes firms that operate hatcheries for poultry, including chickens, turkeys, ducks, geese and guinea fowl. This includes both broilers and egg-laying birds. Egg production is also covered, but the production of feathers or down is not.

    Industry Products
  • Chickens
  • Eggs
  • Turkeys
  • Ducks and other birds
  • Industry Activities
  • Raising and breeding chickens
  • Raising and breeding turkeys
  • Raising and breeding ducks
  • Raising and breeding geese
  • Producing eggs from poultry
  • Operating poultry hatcheries
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from poultry meat processing
  • Demand from supermarkets
  • Animal feed prices
  • Domestic price of beef
  • Domestic price of chicken

  • Current Performance
  • Tastes like chicken
  • A cracking performance
  • Ruffled feathers
  • Battered margins
  • Chart: Revenue Growth

  • Industry Outlook
  • The bird of the future
  • Industry investment
  • Egg market
  • Table: Poultry Raising Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Poultry Raising Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Poultry Meat Processing
  • Dairy Product, Egg & Edible Oil Wholesaling
  • Supermarkets

  • Key Selling Industries
  • Agricultural Machinery & Equipment Wholesaling
  • Animal Feed Production

  • Products & Services
  • Chickens
  • Eggs
  • Turkeys
  • Ducks and other birds
  • Chart: Poultry Raising Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retailers
  • Food producers
  • Food service operators
  • Chart: Major Market Segmentation for the Poultry Raising Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesDepreciationRentOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Poultry Raising

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Poultry Raising Industry

  • Industry Globalization
    P D Hook (Group) Ltd, 2 Sisters Food Group Ltd,
  • Table: P D Hook (Group) Ltd - financial performance
  • Table: 2 Sisters Food Group Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Poultry Raising Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Poultry Raising Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Broiler
  • Poultry grown to be sold for their meat.
  • Free-Range
  • Describes chickens that have access to outdoor space during the day, and the eggs they produce. In the European Union, each hen must have at least four square metres of space.
  • Housing Order
  • Government instructions to keep poultry housed in order to stop disease spreading.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Poultry Raising market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Poultry Raising:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Poultry Raising market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Poultry Raising, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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