Play it again: Advertising revenue for the largest players has remained resilient

Industry operators broadcast and transmit live radio programmes to the public via analogue, digital, internet and satellite systems. In 2018-19, the Radio Broadcasting industry is expected to generate revenue of just under £1.3 billion, representing growth of 1.6% on the previous year due to a TV licence fee increase and resilient ad spend. However, while demand for allocated slots on large-scale commercial radio airtime from advertising agencies has risen, increasing internet access and technological developments have led to a rapid increase in external competition, weighing on growth. The industry's potential listeners now have a variety of alternatives to radio, including streaming services and personal digital more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Margins have been sustained by acquisition activity and cost-efficiency programmes
  • Increased external competition has forced the industry to streamline operations
  • Developments within the BBC significantly affect the wider industry’s performance
  • Industry Report - Industry Analysis Chapter

    The Radio Broadcasting industry plays a significant role in the UK media environment. Although new technologies have created new services and alternative options for consuming music and information, the radio continues to be important to listeners. According to Ofcom, the reach of live radio remains exceptionally high, with 89.6% of the UK population listening to the radio at least once per week. The industry is dominated by a small number of large broadcasters, including the BBC, Bauer Consumer Media and Global Media. Industry performance is, therefore, heavily affected by developments regarding these major players. Large sporting events, such as the 2016 Olympic and Paralympic Games, have been successful in stimulating listener numbers for incumbents. Mea...purchase to read more.

    Additional Insights for the Radio Broadcasting Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Radio Broadcasting Industry are

  • Establishment of brand names
  • Must comply with government regulations
  • Access to rare inputs
  • IBISWorld analysts also discuss how external factors such as Demand from advertising agencies and Total number of registered motor vehicles in the Radio Broadcasting industry impact industry performance..

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    What's in this report

    What is the Radio Broadcasting Industry?

    Participants in this industry broadcast and transmit radio programmes to the public, affiliates or subscribers. Broadcasts are transmitted via analogue or digital signals, the internet and cable or satellite systems. However, operators in the industry do not produce, promote or distribute taped recordings of radio programmes. The industry includes the production of content for live broadcast, but not pre-recorded broadcast content.

    Industry Products
  • Analogue broadcasting
  • Digital audio broadcasting
  • Online broadcasting
  • Digital TV broadcasting
  • Industry Activities
  • Transmitting radio programmes
  • Broadcasting internet radio
  • Producing live radio broadcasts
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from advertising agencies
  • Total number of registered motor vehicles
  • Demand from sound recording and music publishing
  • Percentage of households with internet access

  • Current Performance
  • New technologies
  • Commercial campaigns
  • Operating efficiency
  • Digital switchover
  • Chart: Revenue Growth

  • Industry Outlook
  • Public pressure
  • Digital switchover
  • Online operations
  • Table: Radio Broadcasting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Radio Broadcasting Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Advertising Agencies

  • Key Selling Industries
  • Electronic & Telecommunications Equipment Wholesaling
  • News Agencies
  • Sound Recording & Music Publishing

  • Products & Services
  • Analogue broadcasting
  • Digital audio broadcasting
  • Online broadcasting
  • Digital TV broadcasting
  • Chart: Radio Broadcasting Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 55 and over
  • People aged between 45 and 54
  • People aged between 35 and 44
  • People aged between 25 and 34
  • People aged between 15 and 24
  • Chart: Major Market Segmentation for the Radio Broadcasting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesAmortisationRentOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Radio Broadcasting

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Radio Broadcasting Industry

  • Industry Globalization
    British Broadcasting Corporation, Global Media & Entertainment Ltd, Bauer Consumer Media Ltd,
  • Table: British Broadcasting Corporation - financial performance
  • Table: Global Media & Entertainment Ltd - financial performance
  • Table: Bauer Consumer Media Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Radio Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Radio Broadcasting Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Analogue Broadcasting
  • Analogue broadcasting is the traditional platform for radio broadcasting, where AM or FM frequencies are transmitted as a continuous signal from the broadcasters' transmitter to the receiving device.
  • Digital Broadcasting
  • Digital broadcasting uses satellites to transmit a digital signal. Unlike analogue broadcasts, which can get interference, digital signals are sharper and of higher quality.
  • Syndication
  • Radio broadcasting syndication involves the sale of the right to broadcast certain radio shows to multiple individual stations.
  • What Our Customers Say

    Why buy this report?

    The Radio Broadcasting market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Radio Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Radio Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Radio Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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