Changing channels: Marketers' focus on online advertising is expected to limit revenue growth

Operators in the Television Programming and Broadcasting industry create TV programming schedules using purchased or produced content. The industry has undergone significant changes over the past decade. The switch to digital TV has allowed the number of new channels to increase rapidly and has led to the industry becoming dominated by subscription packages. Additionally, the increasing uptake of internet-enabled devices has resulted in the provision of video-on-demand services on screens other than TVs. The industry has been exposed to competition from streaming platforms such as Netflix, but has benefited from the lower cost of operating channels online. The spread of channels across multiple platforms has helped to offset a decline in TV's share of advertising more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Despite pressure on advertising, subscription services are expected to support growth
  • An increasing number of online viewing platforms has intensified competition
  • Though total advertising expenditure is forecast to grow, the industry is not expected to gain much benefit
  • Industry Report - Industry Key Buyers Chapter

    The Television Programming and Broadcasting industry has a moderate level of market share concentration. The four largest broadcasters in the United Kingdom – the BBC, ITV, Sky and Channel Four Television – are estimated to account for 47.8% of industry revenue in 2018-19. Since analogue TV only had five channels, the major players had a considerable amount of time to establish their market presence before digital TV brought a proliferation of free-to-air channels. The fragmentation of the industry began with the introduction of cable and satellite TV in the 1980s and 1990s. Sky began to establish itself as a major player in 1990 when it merged with British Satellite Broadcasting, which allowed it to successfully finance and promote its own channels...purchase to read more.

    Additional Insights for the Television Programming & Broadcasting Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Television Programming & Broadcasting Industry are

  • Ability to quickly adopt new technology
  • Control of distribution arrangements
  • Having a clear market position
  • IBISWorld analysts also discuss how external factors such as Demand from advertising agencies and Average weekly hours of work in the Television Programming & Broadcasting industry impact industry performance..

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    What's in this report

    What is the Television Programming & Broadcasting Industry?

    The Television Programming and Broadcasting industry includes operators that create TV programming schedules and video-on-demand channels using purchased or self-produced content. The industry excludes the production of TV programmes and the assembly and distribution of packages of channels without programming.

    Industry Products
  • Platform operators
  • Commercial multichannels
  • Publicly funded channels
  • Commercial public-service channels
  • Industry Activities
  • Programming TV schedules
  • Analogue free-to-air TV broadcasting
  • Digital free-to-air TV broadcasting
  • Digital pay-per-view TV broadcasting
  • Providing video-on-demand services
  • Providing data streaming and online TV
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from advertising agencies
  • Average weekly hours of work
  • IT and telecommunications adoption
  • Number of households
  • Real government consumption expenditure
  • Demand from computer game publishing
  • Population aged 65 years and over

  • Current Performance
  • Digital switchover
  • Alternative platforms
  • Regulatory changes
  • Nationwide broadcast
  • Chart: Revenue Growth

  • Industry Outlook
  • Alternative viewing
  • Smart viewing
  • Future threats
  • Table: Television Programming & Broadcasting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Television Programming & Broadcasting Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Pubs & Bars
  • Advertising Agencies
  • Consumers

  • Key Selling Industries
  • Film, Video & TV Programme Distribution
  • Film, Video & TV Programme Post-Production
  • Television Programme Production

  • Products & Services
  • Platform operators
  • Commercial multichannels
  • Publicly funded channels
  • Commercial public-service channels
  • Chart: Television Programming & Broadcasting Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Viewers aged 65 and over
  • Viewers aged between 55 and 64
  • Viewers aged between 45 and 54
  • Viewers aged between 35 and 44
  • Viewers aged between 25 and 34
  • Viewers aged between 16 and 24
  • Viewers aged under 16
  • Chart: Major Market Segmentation for the Television Programming & Broadcasting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesMarketingWagesDepreciationOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Television Programming & Broadcasting

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Television Programming & Broadcasting Industry

  • Industry Globalization
    British Broadcasting Corporation, ITV plc, Sky plc, Channel Four Television Corporation,
  • Table: British Broadcasting Corporation - financial performance
  • Table: ITV plc - financial performance
  • Table: Sky plc - financial performance
  • Table: Channel Four Television Corporation - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Television Programming & Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Television Programming & Broadcasting Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Carriage Fee
  • What broadcasters pay to platform operators or what platform operators pay broadcasters, depending on the contract signed, in exchange for providing or carrying channels.
  • Churn Rate
  • The annual percentage rate at which customers stop subscribing to a service.
  • Internet Protocol Tv (Iptv)
  • A system where a package of programmes is delivered over a packet-switched network such as the internet rather than through a terrestrial or satellite signal.
  • Smart Tv
  • A TV set that integrates internet access and TV programming. It provides features like web browsing, video on demand and video streaming. An alternative term is connected TV.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Television Programming & Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Television Programming & Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Television Programming & Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Television Programming & Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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