Turning the page: Magazines continue to switch to online formats as print sales fall

The Magazine Publishers industry produces and distributes magazines and periodicals in print and electronic format aimed at individuals, tradespeople and professionals. The industry is split between consumer-targeted magazines, which comprise approximately 85% of the industry, and professional periodicals, which make up the remaining share.The industry’s two main sources of revenue, print sales and advertising, both fell as operators struggled to cope with declining print sales and significant online competition, which has deterred advertising agencies from print media. Several industry operators have transformed their business models in an effort to compete more effectively in this climate but these changes are yet to bear fruit...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Declining print readership and advertising revenue have weighed on the industry
  • Narrow margins have led to staff cuts, causing industry employment numbers to decline
  • Digital advertising is expected to account for a growing share of overall advertising expenditure
  • Industry Report - Industry Investment Chapter

    The Magazine Publishing industry has a low level of capital intensity. Applying wages as proxy for labour and depreciation for capital investment, the industry has a capital-to-labour ratio of 1:18.02 in 2018-19. This indicates that for every £1.00 spent on capital, industry operators will spend £18.02 on wages. Conversely, for every £1.00 spent on wages or labour, firms would spend 6p on capital. The tasks of writing, editing and designing graphics, which are crucial to producing magazines, are labour intensive, and as are sales, distribution and administration. Computers are the only real capital expenditure that firms make. Recent significant efforts to reduce labour costs across the industry have done little to change this. His...purchase to read more.

    Additional Insights for the Magazine Publishers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Magazine Publishers Industry are

  • Access to niche markets
  • Access to highly skilled workforce
  • Establishment of brand names
  • IBISWorld analysts also discuss how external factors such as Real household disposable income and Demand from advertising agencies in the Magazine Publishers industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    What's in this report

    What is the Magazine Publishers Industry?

    This industry produces and distributes magazines and periodicals that provide entertainment or lifestyle information for individuals, and information for trades or professions. It also includes newsletters, customer magazines produced for businesses and radio and TV guides. The industry’s products can be published in print or electronic form, including on the internet.

    Industry Products
  • Professional periodicals
  • Entertainment magazines
  • General-interest magazines
  • Home and living magazines
  • Current affairs magazines
  • Other periodicals
  • Industry Activities
  • Writing and editing content
  • Researching material
  • Designing graphics and layout
  • Distributing magazines
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household disposable income
  • Demand from advertising agencies
  • Percentage of households with internet access
  • Producer price index for paper and paperboard

  • Current Performance
  • Out of vogue
  • Publications fold
  • A new page
  • Chart: Revenue Growth

  • Industry Outlook
  • Non-glossy exit
  • Advertising revenue
  • EU issues
  • Print persists
  • Table: Magazine Publishers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Magazine Publishers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Supermarkets
  • Petrol Stations
  • Newsagents & Stationery Stores
  • Advertising Agencies

  • Key Selling Industries
  • Printing

  • Products & Services
  • Entertainment magazines
  • General-interest magazines
  • Professional periodicals
  • Home and living magazines
  • Current affairs magazines
  • Other periodicals
  • Chart: Magazine Publishers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Print sales
  • Digital sales
  • Advertisers
  • Chart: Major Market Segmentation for the Magazine Publishers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesDistributionMarketingOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Magazine Publishers

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Magazine Publishers Industry

  • Industry Globalization
    The National Magazine Company Ltd, TI Media Ltd,
  • Table: The National Magazine Company Ltd - financial performance
  • Table: TI Media Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Magazine Publishers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Magazine Publishers Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • The amount of money invested in advertising.
  • Circulation
  • The number of copies of a magazine sold per issue.
  • Consumer Magazine
  • A magazine that is aimed at the general public and covers a broad range of topics.
  • Readership
  • The number of people who read a periodical, including those who read it second-hand.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Magazine Publishers market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Magazine Publishers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Magazine Publishers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Magazine Publishers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Would you like to speak to an IBISWorld representative?