In the ads: The share of advertising revenue going to print is likely to continue falling

Operating conditions in the industry have been difficult over the past five years, as the rise of digital media has made it easy for consumers to access a diverse range of news articles and reports for free. The rising popularity of online classified websites like has also influenced industry performance negatively. Industry operators attempted to counter these headwinds by developing websites and increasing their online presence. However, these initiatives were not sufficient to offset the problems caused by the fall in traditional print circulation rates. The growth in advertising spending during the past five years slowed the pace of decline somewhat because display and classified advertisements account for a major share of industry more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Print circulation rates are expected to continue to decline as readers are drawn to digital media
  • Measures introduced to improve cost efficiencies have slowed the fall in industry profitability
  • The wide range of channels available to advertising agencies reduces the revenue going to publishers
  • Industry Report - Starting a New Business Chapter

    Barriers to entry in the Regional Newspaper Publishing industry are moderate and declining. Traditionally, newspaper publishing had high barriers to entry due to high levels of sunk costs associated with setting up a newspaper. These costs included hiring qualified, experienced staff; finding printing and design services; paying the costs of printing and raw materials; establishing and maintaining a website; and, most recently, developing mobile device applications. However, potential new entrants to the market now have a number of options to reduce operating costs. For example, printing can be outsourced, significantly reducing start-up costs for new players...purchase to read more.

    Additional Insights for the Regional Newspaper Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Regional Newspaper Publishing Industry are

  • Having a good reputation
  • Ability to quickly adopt new technology
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Demand from advertising agencies and Percentage of households with internet access in the Regional Newspaper Publishing industry impact industry performance..

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    What's in this report

    What is the Regional Newspaper Publishing Industry?

    Companies in this industry publish newspapers that are aimed at a particular local or regional community. The industry does not include publications that only appear online. National newspapers are also excluded from the industry.

    Industry Products
  • Daily and Sunday papers
  • Paid weekly papers
  • Free weekly papers
  • Industry Activities
  • Publishing of daily newspapers
  • Publishing of weekly newspapers
  • Publishing of digital news content
  • Newsgathering
  • Selling advertising space
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from advertising agencies
  • Percentage of households with internet access
  • Business profit
  • Real household disposable income

  • Current Performance
  • Fundamental problems
  • Advertising spending rises
  • Margins fall
  • Industry consolidation
  • Chart: Revenue Growth

  • Industry Outlook
  • Advertising spending expands
  • Digital focus
  • Margins narrow
  • Industry regulations
  • Table: Regional Newspaper Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Regional Newspaper Publishing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Estate Agents
  • Advertising Agencies
  • Employment Placement Agencies
  • Consumers

  • Key Selling Industries
  • News Agencies
  • Newspaper Printing

  • Products & Services
  • Paid weekly papers
  • Free weekly papers
  • Daily and Sunday papers
  • Chart: Regional Newspaper Publishing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 65 and over
  • People aged between 55 and 64
  • People aged between 45 and 54
  • People aged between 35 and 44
  • People aged between 25 and 34
  • People aged between 15 and 24
  • Chart: Major Market Segmentation for the Regional Newspaper Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesDepreciationOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Regional Newspaper Publishing

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Regional Newspaper Publishing Industry

  • Industry Globalization
    Reach plc, Gannett UK Ltd, Johnston Press plc,
  • Table: Reach plc - financial performance
  • Table: Gannett UK Ltd - financial performance
  • Table: Johnston Press plc - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Regional Newspaper Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Regional Newspaper Publishing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Classified Advertising
  • A type of advertising appearing in a distinct section of a publication. Includes real estate, recruitment, auto trading, personal ads and other.
  • Display Advertising
  • Advertising displayed next to or within text. Includes mainly businesses selling goods and services.
  • Hyper-Local
  • Hyper-local refers to information oriented around a well-defined community, with its primary focus directed toward the concerns of the population in that community.
  • Part-Paid Part-Free
  • A business model where a proportion of the total circulation is given away for free in some areas but charged for in others.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Regional Newspaper Publishing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Regional Newspaper Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Regional Newspaper Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Regional Newspaper Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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