Refreshing alternative: Demand for fruit ciders has supported growth over the past five years

Traditionally supported by apple cider sales, the industry has diversified over the past five years and expanded into a variety of different offerings, with fruit-flavoured ciders being the main recent impetus to industry growth. Cider sales have benefited from changing consumer tastes, with many drinkers developing a thirst for sweet ciders at the expense of beer. Associations with major sport teams, cultural events and lucrative marketing campaigns have also increased brand exposure for some of the industry’s largest companies. These included Aston Manor’s 2016 sponsorship of the England national team in the Rugby Football League, and Thatchers’ regular appearances at the world-renowned Glastonbury music festival...read more.

Industry Statistics & Market Size
Revenue
£1.2bn
Annual Growth 14-19
7.5%
Forecast Growth 19-24
Profit
Employment
3,202
Businesses
85

Industry Threats & Opportunities

  • Product innovation and the entry of craft cidermakers have supported robust growth
  • Money has flowed to more innovative fruit flavours, as traditional apple cider and perry have declined
  • Alcohol-free and low-alcohol cider is expected to be supported by falling alcohol consumption
  • Industry Report - Industry Key Buyers Chapter

    The industry has a moderate level of market share concentration. The four largest cidermakers in the United Kingdom – Heineken UK, Aston Manor, Thatchers Cider Company and Molson Coors Brewing Company UK, following the acquisition of Aspall Cyder Ltd – are estimated to account for 51.4% of industry revenue in 2018-19. Over the past five-year period, the industry’s major players have come under intense competitive pressures from new entrants targeting niche heritage and emerging artisanal cider markets. Smaller-scale, independent producers tend to have a small workforce. According to the Office for National Statistics, 70.6% of industry enterprises employed fewer than 10 people in 2017 while 58.8% e...purchase to read more.

    Additional Insights for the Cider Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Cider Production Industry are

  • Having a wide and expanding product range
  • Economies of scale
  • Supply contracts in place for key inputs
  • IBISWorld analysts also discuss how external factors such as Demand from supermarkets and Alcohol consumption per capita in the Cider Production industry impact industry performance..

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    What's in this report

    What is the Cider Production Industry?

    Firms in this industry produce cider from cider apples and other ingredients. The industry also encompasses the production of pear cider and other fruit-flavoured ciders.

    Industry Products
  • Apple cider
  • White cider
  • Pear cider
  • Other fruit-flavoured cider
  • Industry Activities
  • Producing apple cider
  • Producing pear cider
  • Producing white cider
  • Producing other fruit-flavoured cider
  • Producing craft cider
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from supermarkets
  • Alcohol consumption per capita
  • Average maximum temperature
  • Fruit and vegetable prices
  • Real household disposable income

  • Current Performance
  • Export growth
  • Driving demand
  • Industry innovation
  • Bad cider-effects
  • Chart: Revenue Growth

  • Industry Outlook
  • Further investment
  • Future health developments
  • Threatening demand
  • Table: Cider Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Cider Production Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Alcoholic Beverage Wholesaling
  • Supermarkets
  • Off-Licences
  • Hotels
  • Full-Service Restaurants
  • Pubs & Bars

  • Key Selling Industries
  • Fruit Growing
  • Hollow Glass Manufacturing
  • Plastic Packing Goods Manufacturing
  • Water Collection, Treatment & Supply

  • Products & Services
  • Apple cider
  • Other fruit-flavoured cider
  • Pear cider
  • White cider
  • Chart: Cider Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • On-trade
  • Off-trade
  • Chart: Major Market Segmentation for the Cider Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitTaxationPurchasesWagesDepreciationOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Cider Production

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Cider Production Industry

  • Industry Globalization
    Heineken UK Ltd, Aston Manor Ltd, Thatchers Cider Company Ltd, Molson Coors Brewing Company (UK) Ltd, H Weston & Sons Ltd,
  • Table: Heineken UK Ltd - financial performance
  • Table: Aston Manor Ltd - financial performance
  • Table: Thatchers Cider Company Ltd - financial performance
  • Table: Molson Coors Brewing Company (UK) Ltd - financial performance
  • Table: H Weston & Sons Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Cider Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Cider Production Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Hectolitre
  • A unit of volume equal to 100 litres.
  • Perry
  • Pear-flavoured cider made from perry pears.
  • Premiumisation
  • Attempting to enhance the perceived quality or uniqueness of a brand.
  • Scrumpy
  • A rough, strong, cloudy type of cider produced in the West Country.
  • White Cider
  • A strong, colourless cider usually made from cheaper dessert apples, apple concentrate and corn syrup.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Cider Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Cider Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Cider Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Cider Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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