Chip off the block: Growth is limited by health consciousness but may be boosted by innovation

Operators in the Potato Crisps and Snacks Production industry include manufacturers of frozen and dehydrated potatoes and producers of potato snacks and crisps. Industry revenue growth has fluctuated over the five years through 2018-19, leading to an expected compound annual growth rate of 3.3%. This includes an estimated 0.1% decline in 2018-19 to a total industry revenue of £2.2 billion. This revenue decline is in part due to health consciousness constraining demand for traditional potato products that are rich in salt and saturated fat. Rising health consciousness has increased product innovation from businesses aiming to keep up with consumer demands and food trends.Premium products, particularly in the crisp market, have surged in popularity over the past five more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Operators have capitalised on consumer trends through expansion and innovation
  • Consumer preferences have shifted towards higher quality products, encouraging innovation
  • Industry growth is expected to be modest, encouraged by busy lifestyles and consumer habits
  • Industry Report - Industry Locations Chapter

    The geographic spread of industry establishments is dependent on the dispersion of population and on regional share of gross value added, but most importantly on proximity to potato-farming regions. For instance, very few establishments are currently located in London. Locating in the city is not worth the high costs associated with more expensive rent and labour for industry operators because it confers limited additional advantages. Processed products can be transported to population centres such as this with ease, but it is most efficient to source raw potatoes locally.Northern IrelandIreland has a history of potato growing, and this extends to Northern Ireland. This means that Northern Ireland has a high proportion of potato-processing establishments, at 15.4% o...purchase to read more.

    Additional Insights for the Potato Crisps & Snacks Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Potato Crisps & Snacks Production Industry are

  • Ensuring pricing policy is appropriate
  • Establishment of brand names
  • Maintenance of excellent customer relations
  • IBISWorld analysts also discuss how external factors such as Demand from supermarkets and Health consciousness in the Potato Crisps & Snacks Production industry impact industry performance..

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    What's in this report

    What is the Potato Crisps & Snacks Production Industry?

    Businesses in this industry produce potato snacks, crisps, flour and meal, as well as dehydrated mashed potatoes and prepared frozen potatoes. This industry also includes industrial potato peeling. Companies that are contracted by retailers to produce own-label potato products are also included in this industry.

    Industry Products
  • Potato crisps
  • Prepared frozen potatoes
  • Potato snacks
  • Dehydrated mashed potatoes
  • Industry Activities
  • Manufacturing prepared frozen potatoes
  • Manufacturing dehydrated mashed potatoes
  • Manufacturing potato snacks
  • Manufacturing potato crisps
  • Manufacturing potato flour and meal
  • Industrial potato peeling
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from supermarkets
  • Health consciousness
  • Demand from grocery wholesaling
  • Demand from pubs and bars
  • Household expenditure on food and non-alcoholic beverages

  • Current Performance
  • Healthy snacking
  • Going global
  • Premium growth
  • Profit freeze
  • Chart: Revenue Growth

  • Industry Outlook
  • Trading bloc
  • Supermarket competition
  • Table: Potato Crisps & Snacks Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Potato Crisps & Snacks Production Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Grocery Wholesaling
  • Supermarkets
  • Full-Service Restaurants
  • Takeaway & Fast-Food Restaurants
  • Pubs & Bars

  • Key Selling Industries
  • Condiments & Seasoning Manufacturing
  • Food & Beverage Processing Machinery Manufacturing
  • Vegetable Growing

  • Products & Services
  • Potato crisps
  • Prepared frozen potatoes
  • Potato snacks
  • Dehydrated mashed potatoes
  • Chart: Potato Crisps & Snacks Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Supermarkets
  • Wholesalers
  • Food-service industries
  • Chart: Major Market Segmentation for the Potato Crisps & Snacks Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesMarketingOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Potato Crisps & Snacks Production

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Potato Crisps & Snacks Production Industry

  • Industry Globalization
    McCain Foods (GB) Limited, KP Snacks Limited, Walkers Snack Foods Ltd,
  • Table: McCain Foods (GB) Limited - financial performance
  • Table: KP Snacks Limited - financial performance
  • Table: Walkers Snack Foods Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Potato Crisps & Snacks Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Potato Crisps & Snacks Production Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A chemical substance formed when starchy foods, such as potatoes and bread, are cooked at high temperatures (above 120°C).
  • Dehydrated Mashed Potato
  • Potato that has been cooked, mashed and processed into a powdered form that can be quickly turned back into mash by adding water or milk.
  • Saturated Fat
  • Fat consisting only of saturated fatty acids. Consuming large amounts is associated with major health problems, including cardiovascular disease.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Potato Crisps & Snacks Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

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    This report on Potato Crisps & Snacks Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Potato Crisps & Snacks Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

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