Still in the game: Industry revenue expands despite import competition remaining high

The Toy and Game Manufacturing industry has been resilient in recent years amid rising import penetration and changing consumer tastes. Growth has been driven by export revenue, which has been supported by the weak pound increasing the price competitiveness of UK products in overseas markets. Successful product developments aimed at maintaining demand from the increasing population of children aged 10 and under have supported domestic demand. Increased gambling and betting activity has also boosted demand for professional games. Nevertheless, the effect of this increased demand has been significantly mitigated as the majority of domestic demand is satisfied by imports. Nevertheless, industry revenue is expected to increase at a compound annual rate of 1.1%...read more.

Industry Statistics & Market Size
Revenue
£602.6m
Annual Growth 14-19
1.1%
Forecast Growth 19-24
Profit
Employment
4,427
Businesses
592
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • An increase in the population aged ten and under has supported demand for the industry
  • Demand from gambling and betting companies has supported industry growth over the past five years
  • Legislative changes related to gambling could limit demand from betting shops
  • Industry Report - Industry Products Chapter

    Professional and arcade gamesProfessional and arcade games are expected to account for the largest share of industry revenue in the current year, generating approximately 45.6% of industry revenue in 2018-19. The segment includes coin-operated games, snooker tables, special tables for casino games, gaming machines and games for funfairs. Increased levels of gambling and betting activity have supported demand for professional games over the past five years, contributing to a slight increase in demand from this segment. However, the growing popularity of games consoles has adversely influenced demand for arcade games, and the number of amusement arcades has declined as a consequence. In ...purchase to read more.

    Additional Insights for the Game & Toy Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Game & Toy Manufacturing Industry are

  • Ability to control stock on hand
  • Establishment of export markets
  • Effective quality control
  • IBISWorld analysts also discuss how external factors such as Demand from toy retailing and Population aged 10 years and under in the Game & Toy Manufacturing industry impact industry performance..

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    What's in this report

    What is the Game & Toy Manufacturing Industry?

    Operators in this industry manufacture games and toys for professional, arcade or personal use. The manufacture of automatic bowling alley equipment, video game consoles and bicycles is excluded from the industry.

    Industry Products
  • Traditional toys and games
  • Electronic toys and games
  • Professional and arcade games
  • Industry Activities
  • Manufacturing dolls, garments and accessories
  • Manufacturing action figures, toy animals and toy musical instruments
  • Manufacturing board games, puzzles and playing cards
  • Manufacturing scale models, including electronic trains and construction sets
  • Manufacturing wheeled toys like plastic bicycles and tricycles
  • Manufacturing coin-operated games, billiard tables and special tables for casino games
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from toy retailing
  • Population aged 10 years and under
  • Real effective exchange rate
  • Real household disposable income
  • Demand from gambling and betting activities

  • Current Performance
  • Age compression
  • Other downstream conditions
  • Toying with trade
  • Margins improve
  • Chart: Revenue Growth

  • Industry Outlook
  • Following the trend
  • Playing with legislation
  • Domestic and international demand
  • Manufacturing margin growth
  • Table: Game & Toy Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Game & Toy Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Department Stores
  • Toy Retailing
  • Consumers

  • Key Selling Industries
  • Freight Road Transport
  • Metal & Metal Ore Wholesaling
  • Warehousing & Storage

  • Products & Services
  • Professional and arcade games
  • Traditional toys and games
  • Electronic toys and games
  • Chart: Game & Toy Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Exports
  • Wholesalers
  • Retailers
  • Other
  • Chart: Major Market Segmentation for the Game & Toy Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesDepreciationOther expenses
  • Chart: Cost Structure Benchmarking – Sector vs Game & Toy Manufacturing

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Game & Toy Manufacturing Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Game & Toy Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Game & Toy Manufacturing Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Interactive Toys
  • Electronic toys that interact with users via push buttons or remote controls.
  • Multiples
  • A term given to describe a chain store concept.
  • Wholesale Bypass
  • A term used to describe the trend of retailers buying products directly from manufacturers, cutting out wholesalers.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Game & Toy Manufacturing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Game & Toy Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Game & Toy Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Game & Toy Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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