Demand jam: The emergence of e-books and online alternatives are limiting industry revenue

The Printing industry's performance has been constrained over the past five years, with the popularity of digital alternatives to printed materials such as e-books growing rapidly at the start of the five-year period through 2018-19. However, demand for e-books is expected to have slowed in the latter half of the period, as consumer interest in printed books was renewed. Despite this, overall demand for printed materials has fallen over the past five years, as consumers and businesses gradually transition towards trading online. Consequently, industry revenue is anticipated to decline at a compound annual rate of 0.4% over the five years through 2018-19. The industry currently employs just under 90,000 workers, making it a significant industry for employment in the United more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Demand for printed books has supported revenue growth in the latter half of the period
  • Import competition is expected to have grown over the past five years, threatening the industry
  • Firms that can adapt to provide printed packaging for online retailers are likely to perform well
  • Industry Report - Industry Analysis Chapter

    Over the five years through 2018-19, industry operators have faced difficult economic conditions and declining demand. Demand from retailers, which are the second largest market for the industry, is expected to have fallen at the beginning of the period. In addition, demand from book retailers is expected to have contracted sharply at the beginning of the period due to intense competition from other retailers. Demand from downstream markets is expected to have contracted at the beginning of the past five-year period due to the growth in popularity of reading online, including for newspapers and magazines. Add...purchase to read more.

    Additional Insights for the Printing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Printing Industry are

  • Having marketing expertise
  • Access to the latest available and most efficient technology and techniques
  • Prompt delivery to market
  • IBISWorld analysts also discuss how external factors such as Retail sales index and Percentage of households with internet access in the Printing industry impact industry performance..

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    What's in this report

    What is the Printing Industry?

    Companies in this industry print books, magazines, annual reports, brochures, labels and tags, posters, diaries, calendars, maps, stamps, security papers, cheques, banknotes and other products. This industry excludes the printing of newspapers and periodicals that appear four or more times a week.

    Industry Products
  • Trade advertising material and catalogues
  • Newspapers, magazines, journals and periodicals
  • Books, brochures and leaflets
  • Security printing
  • Printing on non-paper materials
  • Paper packaging, inserts, and tickets
  • Industry Activities
  • Printing trade advertising material and catalogues
  • Printing books, brochures and leaflets
  • Printing newspapers, magazines, journals and periodicals
  • Printing on non-paper materials
  • Security printing
  • Printing maps and atlases
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Retail sales index
  • Percentage of households with internet access
  • Demand from book publishing
  • Producer price index for paper and paperboard
  • Demand from book retailers

  • Current Performance
  • Turning the page
  • Reduced activity
  • Securing demand
  • Manufacturing demand
  • Online threats
  • Profit and participation
  • Chart: Revenue Growth

  • Industry Outlook
  • Manufacturing growth
  • Financial

    demand folds

  • Turning a new page
  • Marketing success
  • Convenience wins
  • Energy expectations
  • Table: Printing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Printing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Book Retailers
  • Book Publishing
  • Newspaper Publishing
  • Magazine Publishers

  • Key Selling Industries
  • Dye & Pigment Manufacturing
  • Paper & Paperboard Manufacturing

  • Products & Services
  • Books, brochures and leaflets
  • Trade advertising material and catalogues
  • Printing on non-paper materials
  • Paper packaging, inserts, and tickets
  • Newspapers, magazines, journals and periodicals
  • Other
  • Security printing
  • Chart: Printing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Publishers
  • Retailers
  • Other
  • Manufacturers
  • Financial, insurance and legal operators
  • Chart: Major Market Segmentation for the Printing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Printing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Printing Industry

  • Industry Globalization
    DS Smith plc,
  • Table: DS Smith plc - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Printing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Printing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Digital Printing
  • Printing methods that use digital files, such as PDFs, instead of printing plates.
  • Gravure
  • Short for Rotogravure, a type of intaglio printing process using a rotating printing press, which involves engraving the image onto a cylindrical image carrier.
  • One-Piece Mailer
  • A single sheet of paper that can be folded and posted without an envelope.
  • Short-Run Printing
  • Printing orders that require a relatively small number of copies, typically fewer than 2,000.
  • What Our Customers Say

    Why buy this report?

    The Printing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Printing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Printing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Printing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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