It all clicks: Online communications including social media are expected to prove lucrative

The Public Relations and Communication Activities industry has performed well over the past five years. Demand for public relations (PR) and communication services depends on business expenditure and, more specifically, the size of a company’s marketing budget, which is largely determined by business confidence levels. The growing awareness of the benefits of effective PR and communication has resulted in the industry growing over the past five years, particularly during the first half of the period. That said, revenue has been very volatile over the last five years. The shift away from traditional media towards more direct contact with a target audience has also helped industry operators. As a result, revenue is expected to rise at a compound annual rate of 1.6%...read more.

Industry Statistics & Market Size
Revenue
£2.4bn
Annual Growth 14-19
1.6%
Forecast Growth 19-24
Profit
Employment
27,558
Businesses
4,743

Industry Threats & Opportunities

  • The shift away from traditional media towards more direct contact has supported growth
  • New media platforms have drawn revenue away from traditional advertising and towards PR strategy
  • Clients are expected to want PR, advertising and marketing to be more closely linked
  • Industry Report - Industry Analysis Chapter

    The industry has performed positively over the past five years, although its overall growth rate does disguise a moderate level of volatility. A trend for outsourcing corporate communications activities to external providers has contributed to growth. In addition, a growing proportion of marketing budgets have been allocated to PR rather than traditional media advertising, especially as new technology and social media has created more avenues of exposure for companies to cover. Media fragmentation has made it harder and more expensive to reach audiences. Therefore, both private companies and government departments have begun to use more targeted methods of communication and employ a more PR-based approach. As a result, industry revenue is expected to grow at a compound annual rate of 1.6% o...purchase to read more.

    Additional Insights for the Public Relations & Communication Activities Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Public Relations & Communication Activities Industry are

  • Ability to quickly adopt new technology
  • Having a good reputation
  • Providing client confidentiality
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Demand from market research and public opinion polling in the Public Relations & Communication Activities industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    What's in this report

    What is the Public Relations & Communication Activities Industry?

    Operators in this industry provide public relations and communication advice, guidance and operational assistance, including lobbying activities. The advice is offered to businesses, non-profit organisations and official institutions. The industry does not cover advertising agencies and media representation (see IBISWorld report M73.110) or market research and public opinion polling (see IBISWorld report M73.200).

    Industry Products
  • External reputation management
  • Branding and marketing
  • Communication services
  • Campaigning
  • Information provision
  • Other services
  • Industry Activities
  • Advising on reputation management
  • Advising on branding and marketing
  • Providing public relations advice
  • Campaigning
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Demand from market research and public opinion polling
  • Percentage of households with internet access
  • Public concern over environmental issues
  • Demand from advertising agencies
  • Government capital expenditure

  • Current Performance
  • Demand conditions
  • New media channels
  • Waning wage
  • Global brand
  • Chart: Revenue Growth

  • Industry Outlook
  • Adopting new platforms
  • Consolidation and expansion
  • Ethical messaging
  • Profit and employment
  • Table: Public Relations & Communication Activities Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Public Relations & Communication Activities Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Basic Pharmaceutical Product Manufacturing
  • Building Project Development
  • Banks
  • Estate Agents
  • Financial Management

  • Key Selling Industries
  • Advertising Agencies
  • Market Research & Public Opinion Polling

  • Products & Services
  • External reputation management
  • Branding and marketing
  • Communication services
  • Campaigning
  • Information provision
  • Other services
  • Chart: Public Relations & Communication Activities Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumer goods and services sector
  • Business services sector
  • Non-commercial services sector
  • Media and technology sector
  • Public sector
  • Industrial sector
  • Other
  • Chart: Major Market Segmentation for the Public Relations & Communication Activities Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesOther
  • Chart: Cost Structure Benchmarking – Sector vs Public Relations & Communication Activities

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Public Relations & Communication Activities Industry

  • Industry Globalization
    WPP plc, Omnicom Group Inc,
  • Table: WPP plc - financial performance
  • Table: Omnicom Group Inc - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Public Relations & Communication Activities Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Public Relations & Communication Activities Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    C-Level
  • A company's most senior executives. Titles usually start with the letter C, for chief.
  • Geotagging
  • Adding location data to various media, such as photographs, websites or messages.
  • Social Media
  • Websites that allow people and businesses to interact with each other. Examples include Facebook and Twitter.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Public Relations & Communication Activities market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Public Relations & Communication Activities:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Public Relations & Communication Activities market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Public Relations & Communication Activities, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Would you like to speak to an IBISWorld representative?

    clear