Not by design: Revenue growth is projected to slow as businesses continue to limit spending

The industry is segmented into four distinct areas: graphic design, interior design, industrial design and fashion design. Revenue is estimated to rise at a compound annual rate of 2.1% over the five years through 2019-20 to £6.8 billion. Revenue grew strongly during the first year as businesses increased spending budgets, which propelled demand for interior and industrial design services. Strong growth in online expenditure and rising advertising spending also increased demand. In addition, improvements in the housing market fuelled demand for interior design services. However, manufacturing activity remained lacklustre, which restricted growth more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25
Market Share of Companies

Industry Threats & Opportunities

  • Economic uncertainty since the EU referendum has forced businesses to tighten their budgets
  • Below-the-line marketing campaigns raised demand for graphic design services
  • Shorter life cycles of electronic products is likely to stimulate industry demand
  • Industry Report - Industry Key Buyers Chapter

    Market share concentration in the Specialised Design Activities industry is low due to the high degree of fragmentation in the industry. The four largest companies are estimated to account for less than 10% of industry revenue in 2019-20. Larger, international companies like Ogilvy & Mather have a low market share in the Specialised Design Activities industry because they mainly offer integrated marketing and communication solutions. Specific design activities only account for a very small proportion of their revenue.There are a very small number of large companies, and 87.3% of industry players employed fewer than five people in 2018. This highlights how many small agencies and sole proprietorships there are. Man...purchase to read more.

    Additional Insights for the Specialised Design Activities Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Specialised Design Activities Industry are

  • Having a high prior success rate (including completed prior contracts)
  • Ability to compete on tender
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Demand from advertising agencies and Research and development expenditure in the Specialised Design Activities industry impact industry performance..

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    What's in this report

    What is the Specialised Design Activities Industry?

    Operators in this industry design clothing, fashion accessories and other goods. Graphic designing and interior decorating activities are also included within the industry. However, industry operators are not responsible for website design and programming, architectural design or engineering design.

    Industry Products
  • Graphic design
  • Interior design
  • Fashion design
  • Industrial design
  • Industry Activities
  • Graphic designing
  • Industrial designing
  • Interior designing
  • Fashion designing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from advertising agencies
  • Research and development expenditure
  • Number of residential property transactions
  • Real household disposable income
  • Demand from clothing retailing
  • Total online expenditure
  • Total value of construction

  • Current Performance
  • Demand conditions
  • Digital design gains popularity
  • Profitability declines
  • Chart: Revenue Growth

  • Industry Outlook
  • Demand improves
  • Greater service offering
  • Potential problems
  • Table: Specialised Design Activities Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Specialised Design Activities Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumer Electronics Manufacturing
  • Hotels
  • Book Publishing
  • Advertising Agencies

  • Key Selling Industries
  • Newsagents & Stationery Stores
  • Software Publishing
  • Technical & Vocational Education

  • Products & Services
  • Graphic design
  • Interior design
  • Industrial design
  • Fashion design
  • Chart: Specialised Design Activities Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Advertising agencies
  • Manufacturers of consumer durable goods
  • Corporate clients and offices
  • Hospitality establishments
  • Publishing houses
  • Other
  • Residential homes
  • Chart: Major Market Segmentation for the Specialised Design Activities Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Depreciation
  • Marketing
  • Rent
  • Utilities
  • Other Costs
  • Chart: Cost Structure Benchmarking – Sector vs Specialised Design Activities

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Specialised Design Activities Industry

  • Industry Globalization
    WPP plc,
  • Table: WPP plc - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Specialised Design Activities Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Specialised Design Activities Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Marketing (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Consumer Durable Goods
  • Long-life consumer products such as household appliances, electronics, furniture and cars.
  • Below-The-Line Marketing
  • An advertising strategy that targets a specific consumer segment.
  • Freelancer
  • A person who is self-employed and is not necessarily committed to a particular employer in the long term.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Specialised Design Activities market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Specialised Design Activities:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Specialised Design Activities market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Specialised Design Activities, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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