Going mobile: Rising m-commerce rates have provided an important avenue for strong growth

Operators in the E-Commerce and Online Auctions industry sell a wide variety of goods through online portals only. Over the past decade, the industry has undergone considerable change. Formerly a declining industry that focused on mail orders and direct sales via television, radio and telephone, the industry has been reinvigorated by the growth of internet services. Over the past five years, increased IT adoption and computer literacy have led to a growing number of consumers buying goods online. Technological advances have resulted in rapid increases in internet speeds, which has supported revenue growth. Additionally, the proliferation of internet-enabled devices has meant that consumers can easily shop for goods at their own leisure...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Weak growth in real household disposable income has had mixed results for the industry
  • New and secure online payment methods have been key to the industry’s strong performance
  • Investment in innovative delivery methods is likely to prove beneficial as a source of differentiation
  • Industry Report - Industry Products Chapter

    Almost any product imaginable is now available for purchase online. Industry operators have expanded their product ranges considerably over the past five years in response to growing consumer demand. While it is possible to segment the types of products into broad categories, there are huge variations within those categories.Consumer electronicsConsumer electronics is the largest product segment for operators, accounting for an estimated 21.5% of industry revenue in the current year. This segment includes personal computers, telephones, TVs, MP3 players, digital cameras, CD players and DVD players. These products can either be purchased new or second-hand. Over the past five years, the revenue attributed to this segment has increased. Due...purchase to read more.

    Additional Insights for the E-Commerce & Online Auctions Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the E-Commerce & Online Auctions Industry are

  • Ability to quickly adopt new technology
  • Economies of scale
  • Having a cost effective distribution system
  • IBISWorld analysts also discuss how external factors such as Real household disposable income and Percentage of households with internet access in the E-Commerce & Online Auctions industry impact industry performance..

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    What's in this report

    What is the E-Commerce & Online Auctions Industry?

    Operators in this industry retail a wide variety of products via the internet, mail order, TV and phone. Online auction sites are included, but the sale of motor vehicles and motor vehicle parts is not covered. The industry also excludes retailers that have a high-street presence but also sell products through the internet and other channels.

    Industry Products
  • Consumer electronics
  • Food, drink and groceries
  • Clothing, footwear and accessories
  • Digital music and e-books
  • Cosmetics and fragrances
  • Sporting equipment, toys and games
  • Home furnishing
  • Delivery receipts and other
  • Industry Activities
  • Selling goods online
  • Selling goods via mail order
  • Selling goods via online auctions
  • Selling goods via phone and TV
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household disposable income
  • Percentage of households with internet access
  • Total online expenditure
  • Demand from department stores

  • Current Performance
  • Internet and accessibility
  • Innovative processes and value-added services
  • Technology and advertising
  • Volatile revenue
  • Competitive landscape and profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue growth
  • Value-added growth
  • Differentiation and competition
  • Potential challenges
  • Market structure and profit
  • Table: E-Commerce & Online Auctions Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - E-Commerce & Online Auctions Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Clothing & Footwear Wholesaling
  • Computer & Peripheral Equipment Wholesaling
  • Electronic & Telecommunications Equipment Wholesaling
  • Postal & Courier Activities
  • Sound Recording & Music Publishing

  • Products & Services
  • Consumer electronics
  • Clothing, footwear and accessories
  • Delivery receipts and other
  • Food, drink and groceries
  • Sporting equipment, toys and games
  • Cosmetics and fragrances
  • Home furnishing
  • Digital music and e-books
  • Chart: E-Commerce & Online Auctions Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged between 25 and 34
  • People aged between 35 and 44
  • People aged between 18 and 24
  • People aged between 45 and 64
  • People aged under 18
  • People aged 65 and over
  • Chart: Major Market Segmentation for the E-Commerce & Online Auctions Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesAdvertisingShipping and transportDepreciationOther
  • Chart: Cost Structure Benchmarking – Sector vs E-Commerce & Online Auctions

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the E-Commerce & Online Auctions Industry

  • Industry Globalization
    Amazon.com Inc,
  • Table: Amazon.com Inc - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the E-Commerce & Online Auctions Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the E-Commerce & Online Auctions Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Big Data
  • Large data sets that operators can obtain from business transactions. Firms analyse the data to reveal patterns and trends in customers’ consumption habits.
  • Cookies
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  • Transfer Pricing
  • The price at which divisions of a company transact with each other.
  • What Our Customers Say

    Why buy this report?

    The E-Commerce & Online Auctions market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on E-Commerce & Online Auctions:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The E-Commerce & Online Auctions market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on E-Commerce & Online Auctions, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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