Fresh growth: Rising fruit prices are being met with increasing demand from supermarkets

The industry has endured mixed conditions over the past five years. A general rise in health awareness and disposable incomes are expected to have increased overall demand for fruit and vegetables throughout the period. However, factors such as the supermarket price war, the decision to leave the European Union and volatile weather conditions have limited revenue growth and industry profit. Rising fruit and vegetable prices have resulted from unpredictable weather conditions, hindering operators’ access to high-quality produce. In addition, it has been difficult to pass price increases on to downstream firms. Supermarkets have lowered their retail prices due to competitive pressures from discount more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Increasing health consciousness encourages consumers to purchase industry products
  • Feedstock inconsistencies cause problems for large contracts with supermarkets
  • Profit is expected to remain under pressure from rising fruit and vegetable prices
  • Industry Report - Industry SWOT Analysis Chapter

    Industry value added is estimated to rise at a compound annual rate of 2.4% growth over the 10 years through 2023-24. In comparison, GDP is expected to grow at a compound annual rate of 1.7% over the same period. However, this is indicative of the industry starting the period on a low base, as opposed to strong industry growth; the industry is expected to be in the mature stage of its life cycle. The industry’s major players have extensive global operations and continue to fight for market share, no single producer dominates the industry. Wholesale bypass is becoming an increasingly pertinent issue for the industry as downstream operators, especially large supermarkets, are choosing to deal directly with growers and farmers. Ind...purchase to read more.

    Additional Insights for the Fruit & Vegetable Wholesaling Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Fruit & Vegetable Wholesaling Industry are

  • Having contacts within key markets
  • Must have licence
  • Guaranteed supply of key inputs
  • IBISWorld analysts also discuss how external factors such as Demand from fruit and vegetable retailers and Demand from food-service contractors in the Fruit & Vegetable Wholesaling industry impact industry performance..

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    What's in this report

    What is the Fruit & Vegetable Wholesaling Industry?

    This industry includes wholesalers of fresh and processed fruit and vegetables. Businesses purchase fruit and vegetables from farmers or growers and sell produce to retailers, such as greengrocers, supermarkets, farmers’ markets and food-service industries. Wholesalers perform no additional processing beyond re-packaging but focus mainly on storage and distribution.

    Industry Products
  • Fresh vegetables
  • Fresh fruit
  • Processed vegetables
  • Processed fruit
  • Industry Activities
  • Fresh fruit wholesaling
  • Fresh vegetable wholesaling
  • Processed fruit wholesaling
  • Processed vegetable wholesaling
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from fruit and vegetable retailers
  • Demand from food-service contractors
  • Demand from supermarkets
  • Fruit and vegetable prices
  • Health consciousness
  • Level of annual rainfall
  • Real household disposable income

  • Current Performance
  • Dampened domestic harvests
  • Feedstock inconsistencies
  • Unfruitful conditions
  • Chart: Revenue Growth

  • Industry Outlook
  • Fresh appeal
  • Supporting growers
  • EU concerns
  • Table: Fruit & Vegetable Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Fruit & Vegetable Wholesaling Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Supermarkets
  • Fruit & Vegetable Retailers
  • Full-Service Restaurants
  • Catering Services

  • Key Selling Industries
  • Citrus Fruit Growing
  • Growing of Other Tree and Bush Fruits and Nuts
  • Growing of Pome Fruits and Stone Fruits
  • Vegetable Growing

  • Products & Services
  • Fresh vegetables
  • Fresh fruit
  • Processed vegetables
  • Processed fruit
  • Chart: Fruit & Vegetable Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Greengrocers
  • Supermarkets
  • Food-service operators
  • Other
  • Chart: Major Market Segmentation for the Fruit & Vegetable Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Fruit & Vegetable Wholesaling

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Fruit & Vegetable Wholesaling Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Fruit & Vegetable Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Fruit & Vegetable Wholesaling Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Organic Produce
  • Fruit and vegetables that are grown without the use of chemical fertilisers or pesticides.
  • Vertical Integration
  • The extent to which a firm owns its upstream suppliers and its downstream buyers. Wholesale activities are commonly carried out by manufacturers or retailers.
  • Wholesale Bypass
  • The process by which manufacturers bypass wholesalers to establish direct relationships with retailers.
  • What Our Customers Say

    Why buy this report?

    The Fruit & Vegetable Wholesaling market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Fruit & Vegetable Wholesaling:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Fruit & Vegetable Wholesaling market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Fruit & Vegetable Wholesaling, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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