Sealed for success: The industry continues to expand as online shopping gains popularity

The Online Greetings Card Retailers industry sells greetings cards and e-cards online. It has benefited from strong growth in the wider online market as consumers have searched for cheaper deals and often preferred the convenience of the online platform. Operators have also capitalised on innovative product ideas such as personalised cards and e-cards, which have helped draw in consumer interest. This has given industry operators an edge over traditional bricks-and-mortar retailers, as they are able to offer consumers cards for all occasions and allow customers to design cards to their liking. Industry revenue is expected to increase at an impressive compound annual rate of 6.2% over the five years through more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • High internet access and greater confidence in online shopping have supported growth
  • Operators have used pay-per-click advertisements and Google’s AdWords to drive traffic and revenue
  • Supermarkets are expected to remain a major competitive threat over the next five years
  • Industry Report - Industry Locations Chapter

    Unlike bricks-and-mortar greetings card publishers and retailers, the location of online retailers does not follow the pattern of the UK population. Establishing close to key markets is not a key consideration for the industry’s companies since they are not shipping large or heavy products. Densely populated regions are still important to an operator’s geographic location, but not as much as with physical retailers. Online greetings card companies choose their location with rental costs in mind, since they need design and production facilities to create customised cards. Establishments are often able to operate just as effectively and for a lower cost in cheaper areas with good infrastructure...purchase to read more.

    Additional Insights for the Online Greetings Card Retailers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Greetings Card Retailers Industry are

  • Ability to quickly adopt new technology
  • Economies of scale
  • Having a cost-effective distribution system
  • IBISWorld analysts also discuss how external factors such as Real household disposable income and Demand from newsagents and stationery stores in the Online Greetings Card Retailers industry impact industry performance..

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    What's in this report

    What is the Online Greetings Card Retailers Industry?

    Companies in this industry sell greetings cards and e-cards online. The industry includes online greetings card retailers that sell physical cards. However, it does not include bricks-and-mortar sales of greetings cards.

    Industry Products
  • Everyday cards
  • Individual Christmas cards
  • Boxed Christmas cards
  • Spring-season cards
  • Digital cards
  • Industry Activities
  • everyday and seasonal cards
  • personalised paper cards
  • e-cards
  • card assortments and boxed stationery
  • other greetings cards
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household disposable income
  • Demand from newsagents and stationery stores
  • Total online expenditure
  • Percentage of households with internet access

  • Current Performance
  • Easy access
  • Signed, sealed, delivered
  • Advertising campaigns
  • Handcrafted
  • Chart: Revenue Growth

  • Industry Outlook
  • Scribbled out
  • Additional services
  • Table: Online Greetings Card Retailers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Greetings Card Retailers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Dye & Pigment Manufacturing
  • Paper Stationery Manufacturing
  • Printing

  • Products & Services
  • Everyday cards
  • Boxed Christmas cards
  • Spring-season cards
  • Individual Christmas cards
  • Digital cards
  • Chart: Online Greetings Card Retailers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Women
  • Men
  • Organisations
  • Chart: Major Market Segmentation for the Online Greetings Card Retailers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesAdvertising and marketingOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Online Greetings Card Retailers

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Greetings Card Retailers Industry

  • Industry Globalization Limited, Ltd,
  • Table: Limited - financial performance
  • Table: Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Greetings Card Retailers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Greetings Card Retailers Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Stores that have a physical presence on the high street, in contrast to online retailers.
  • E-Card
  • A greetings card that is designed and sent digitally via email without the need to print or send through the post.
  • Pay-Per-Click Advertisements
  • A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
  • Print-At-Home
  • The process whereby customers are able to purchase digital versions of greetings cards, usually personalised, and print these with their own facilities at their convenience.
  • Spring Season
  • The name given to the cluster of events important to greetings card retailers in spring. Events in spring season include Mother’s Day, Valentine's Day, Father’s Day and Easter.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Greetings Card Retailers market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
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    This report on Online Greetings Card Retailers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Greetings Card Retailers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Greetings Card Retailers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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