Gifted operators: Demand for promotional goods has grown, despite weak economic conditions

The Promotional Product Distribution industry is forecast to grow over the five years through 2018-19, supported by generally strong consumer confidence and key events spurring marketing expenditure. Industry revenue is generated through the distribution of specialty advertising on everyday items, such as mugs, pens, bags and T-shirts. Industry operators do not manufacture these products; instead, they purchase them from manufacturers and then print and customise them with a client’s advertising message or more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Growth in the number of businesses and strong consumer confidence has supported revenue
  • Industry revenue has been periodically boosted by large sporting events, such as the World Cup and the Olympics
  • Operators have faced increased competition from bypass, as manufacturers have offered their products directly to customers online
  • Industry Report - Industry Key Buyers Chapter

    The Promotional Product Distribution industry has a low level of market share concentration. The industry is highly fragmented, consisting of several small, niche operators that focus their services on local and regional markets. IBISWorld estimates that no company in the industry holds over a 5% market share, leaving the industry without any major operators. Moreover, the top five operators combined are estimated to represent less than 5% of industry revenue in 2018-19, further indicating the fragmentation of the industry. The level of market concentration is expected to remain low over the five years through 2023-24...purchase to read more.

    Additional Insights for the Promotional Product Distribution Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Promotional Product Distribution Industry are

  • Proximity to key markets
  • Prompt delivery of promotional items to clients
  • Ability to clearly specify requirements to suppliers
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Business profit in the Promotional Product Distribution industry impact industry performance..

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    What's in this report

    What is the Promotional Product Distribution Industry?

    Companies in this industry distribute promotional products (e.g. key chains, magnets and pens). This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.

    Industry Products
  • Wearables
  • Bags
  • Drinkware
  • Calendars
  • Office accessories
  • Electronic devices
  • Industry Activities
  • Advertising specialty (e.g. key chain, magnet and pen) distribution services (except direct mail)
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Business profit
  • Demand from advertising agencies
  • Number of businesses

  • Current Performance
  • Special events
  • Integrated marketing
  • Enterprises, establishments and profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Increased uncertainty
  • Niche markets
  • Profit, enterprises and employment
  • Table: Promotional Product Distribution Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Promotional Product Distribution Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Advertising Agencies
  • Universities
  • Libraries, Museums & Cultural Activities

  • Key Selling Industries
  • Clothing & Footwear Wholesaling
  • Computer & Peripheral Equipment Wholesaling
  • Newsagents & Stationery Stores
  • Plastic Packing Goods Manufacturing

  • Products & Services
  • Other
  • Wearables
  • Office accessories
  • Bags
  • Drinkware
  • Electronic devices
  • Calendars
  • Chart: Promotional Product Distribution Industry Products and Services Segmentation

  • Demand Determinants
  • Advertising expenditure
  • Special events

  • Major Markets
  • Professional Services
  • Retail sector
  • Healthcare and medical service providers and manufacturers
  • Other
  • Manufacturing sector
  • Hospitality sector
  • Real estate sector
  • Chart: Major Market Segmentation for the Promotional Product Distribution Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesRent and utilitiesOther
  • Chart: Cost Structure Benchmarking – Sector vs Promotional Product Distribution

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Promotional Product Distribution Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Promotional Product Distribution Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Promotional Product Distribution Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Direct Marketing
  • Selling directly to the public, rather than through retailers.
  • Integrated Marketing
  • A form of marketing that blends several channels of advertising.
  • Laser Etching
  • The act of using a laser to engrave a product with a logo or name.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Promotional Product Distribution market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Promotional Product Distribution:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Promotional Product Distribution market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Promotional Product Distribution, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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