Gifted operators: Demand for promotional goods has grown, despite weak economic conditions

The Promotional Product Distribution industry is forecast to grow over the five years through 2018-19, supported by generally strong consumer confidence and key events spurring marketing expenditure. Industry revenue is generated through the distribution of specialty advertising on everyday items, such as mugs, pens, bags and T-shirts. Industry operators do not manufacture these products; instead, they purchase them from manufacturers and then print and customise them with a client’s advertising message or more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Growth in the number of businesses and strong consumer confidence has supported revenue
  • Industry revenue has been periodically boosted by large sporting events, such as the World Cup and the Olympics
  • Operators have faced increased competition from bypass, as manufacturers have offered their products directly to customers online
  • Industry Report - Industry Locations Chapter

    Establishments in this industry are generally located close to business and population centres. Proximity to business centres lowers transportation costs and reduces the time it takes for stock to reach clients. While a large range of businesses use promotional products, the highest concentration of office space is in London, Birmingham and other urban centres.LondonLondon accounts for approximately 19.7% of industry establishments, more than any other UK region. By comparison, London accounts for 13% of the population in the United Kingdom. London has a large, global financial sector. It is also the technology hub of the United Kingdom, with many global tech firms headquartered in London. Wit...purchase to read more.

    Additional Insights for the Promotional Product Distribution Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Promotional Product Distribution Industry are

  • Proximity to key markets
  • Prompt delivery of promotional items to clients
  • Ability to clearly specify requirements to suppliers
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Business profit in the Promotional Product Distribution industry impact industry performance..

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    What's in this report

    What is the Promotional Product Distribution Industry?

    Companies in this industry distribute promotional products (e.g. key chains, magnets and pens). This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.

    Industry Products
  • Wearables
  • Bags
  • Drinkware
  • Calendars
  • Office accessories
  • Electronic devices
  • Industry Activities
  • Advertising specialty (e.g. key chain, magnet and pen) distribution services (except direct mail)
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Business profit
  • Demand from advertising agencies
  • Number of businesses

  • Current Performance
  • Special events
  • Integrated marketing
  • Enterprises, establishments and profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Increased uncertainty
  • Niche markets
  • Profit, enterprises and employment
  • Table: Promotional Product Distribution Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Promotional Product Distribution Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Advertising Agencies
  • Universities
  • Libraries, Museums & Cultural Activities

  • Key Selling Industries
  • Clothing & Footwear Wholesaling
  • Computer & Peripheral Equipment Wholesaling
  • Newsagents & Stationery Stores
  • Plastic Packing Goods Manufacturing

  • Products & Services
  • Other
  • Wearables
  • Office accessories
  • Bags
  • Drinkware
  • Electronic devices
  • Calendars
  • Chart: Promotional Product Distribution Industry Products and Services Segmentation

  • Demand Determinants
  • Advertising expenditure
  • Special events

  • Major Markets
  • Professional Services
  • Retail sector
  • Healthcare and medical service providers and manufacturers
  • Other
  • Manufacturing sector
  • Hospitality sector
  • Real estate sector
  • Chart: Major Market Segmentation for the Promotional Product Distribution Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesRent and utilitiesOther
  • Chart: Cost Structure Benchmarking – Sector vs Promotional Product Distribution

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Promotional Product Distribution Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Promotional Product Distribution Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Promotional Product Distribution Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Direct Marketing
  • Selling directly to the public, rather than through retailers.
  • Integrated Marketing
  • A form of marketing that blends several channels of advertising.
  • Laser Etching
  • The act of using a laser to engrave a product with a logo or name.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Promotional Product Distribution market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Promotional Product Distribution:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Promotional Product Distribution market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Promotional Product Distribution, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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