Game of two halves: Revenue is expected to fall in the current year despite recent growth

Over the past five years, UK toy retailers have been influenced by increasing competition, changes in consumer confidence and fluctuations in disposable income. Industry revenue is expected to increase at a compound annual rate of 0.7% over the five years through 2018-19, reaching £1.6 billion. Revenue is forecast to decrease by 4.6% in the current year, following the high-profile exit of Toys “R” Us in 2018.The Toy Retailing industry is subject to competition from a range of external companies, including department stores, supermarkets, pound shops and online more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • The collapse of Toys “R” Us is expected to cause revenue to fall significantly in the current year
  • The exit of Toys “R” Us has reduced the number of employees in the industry
  • Parents are expected to keep buying educational toys for their children, supporting demand
  • Industry Report - Industry Locations Chapter

    The location of industry establishments is predominantly determined by population distribution and trends in household disposable income. However, toy retailers are more heavily concentrated in the south and the east of the United Kingdom.The South East and LondonThe South East and London have the highest density of toy retailers in the United Kingdom, with 15.5% and 14.6% respectively. These two regions have the highest population shares and are the most affluent areas of the United Kingdom. Retailers are attracted to these locations because they can enjoy the benefits of high footfall and consumers with the highest levels of disposable income. In poor economic conditions, stores in these regions are likely to be the last to close down...purchase to read more.

    Additional Insights for the Toy Retailing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Toy Retailing Industry are

  • Ability to control stock on hand
  • Attractive product presentation
  • Highly trained workforce
  • IBISWorld analysts also discuss how external factors such as Consumer confidence index and Real household disposable income in the Toy Retailing industry impact industry performance..

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    What's in this report

    What is the Toy Retailing Industry?

    Firms in this industry retail toys in physical stores and often operate through online portals. Businesses that concentrate on selling video game consoles and software, and online-only businesses that sell toys on the internet are not included in this industry. The industry also excludes supermarkets and department stores.

    Industry Products
  • Infant, toddler and preschool toys
  • Outdoor and sports products
  • Dolls
  • Games and puzzles
  • Arts and crafts
  • Electronic and interactive toys
  • Other toys
  • Industry Activities
  • Toy retailing
  • Game and puzzle retailing
  • Arts and crafts supplies retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer confidence index
  • Real household disposable income
  • IT and telecommunications adoption
  • Demand from supermarkets
  • Population aged 10 years and under

  • Current Performance
  • Toying with competition
  • Tie-in toys
  • Toys “R” Us
  • Consumer confidence
  • Present sales
  • Chart: Revenue Growth

  • Industry Outlook
  • Online operations
  • Product trends
  • Increased interactivity
  • Table: Toy Retailing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Toy Retailing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Pre-Primary Education
  • Child Day-Care Centres
  • Consumers

  • Key Selling Industries
  • Clothing Manufacturing
  • Game & Toy Manufacturing
  • Sporting Goods Manufacturing

  • Products & Services
  • Infant, toddler and preschool toys
  • Electronic and interactive toys
  • Outdoor and sports products
  • Dolls
  • Games and puzzles
  • Other toys
  • Arts and crafts
  • Chart: Toy Retailing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Married people
  • Single people
  • Unmarried people living with a partner
  • Divorced or separated people
  • Chart: Major Market Segmentation for the Toy Retailing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesRent and utilitiesDepreciationOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Toy Retailing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Toy Retailing Industry

  • Industry Globalization
    Smyths Toys UK Limited, The Entertainer (Amersham) Limited, The Disney Store Limited, Mothercare plc,
  • Table: Smyths Toys UK Limited - financial performance
  • Table: The Entertainer (Amersham) Limited - financial performance
  • Table: The Disney Store Limited - financial performance
  • Table: Mothercare plc - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Toy Retailing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Toy Retailing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Buying Group
  • An organisation or association of small businesses that combine their stock orders to improve their purchasing power.
  • Interactive Toys
  • Electronic toys that users can interact with using buttons and remote controls.
  • Retail Estate
  • A commercial premises.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Toy Retailing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Toy Retailing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Toy Retailing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Toy Retailing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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